20 Ecommerce Ideas for Your Vacation Advertising Campaigns

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Oh my, it’s already November!

You get what it means for ecommerce retailers. The vacation season is coming. Gross sales. Extra gross sales than in the years earlier than. So skipping the curtsey: let’s prepare.

Listed below are 20+ concepts for nailing your vacation advertising campaigns. If you have got an on-line retailer with Ecwid by Lightspeed, all of them will be simply applied, so be sure you’re utilizing your retailer at full tilt.

Add a Scrolling Message to Your Homepage

Providing a nice deal? Declare it instantly as somebody involves your on-line retailer.

To seize prospects’ consideration and carry the web site to life, add a dynamic block with a scrolling message on the entrance web page. By default, these messages showcase opinions, however you may customise them to spotlight any promotion. Listed below are the step-by-step directions.

A scrolling message on the New-Gen Immediate Website

Hold in thoughts that this characteristic is accessible to New-Gen Immediate Website customers. To check out the New-Gen Immediate Website, contact our Buyer Care staff.

Add a Particular Supply Part to Your Homepage

To be sure your affords seize consideration, create a particular part to spotlight unique offers. That manner, when prospects land on your house web page, they will simply discover seasonal gross sales, low cost coupons, or even free supply. This ensures they gained’t miss out on any limited-time offers.

New-Gen Immediate Website customers can select from varied layouts of particular supply sections — right here’s how one can do that.

If you’re utilizing the legacy model of Instants Website, contact our Buyer Care staff to check out the New-Gen Immediate Website.

Including a “Particular Supply” part to Ecwid Immediate Website

Add a Slider with Presents to Your Homepage

A slider, or carousel, is like a cool little slideshow. It exhibits off one huge picture at a time, and you may make it go robotically or swipe by way of manually. Plus, there’s a snippet of textual content and a fancy call-to-action button. You should utilize a slider to actually exhibit your particular merchandise, brag about all of the manufacturers you promote, or persuade prospects why they need to choose your model.

An instance of a slider

Right here’s how one can add a slider in your Ecwid retailer.

Including a slider is accessible to New-Gen Immediate Website customers. To check out the New-Gen Immediate Website, contact our Buyer Care staff.

Add Particular Presents to Class Pages

You can even add particular affords to your class pages if your low cost applies to a sure group of merchandise. Go to your Catalog → Classes, click on on your required class, and add a description.

Deal description on the class web page

Present Sale Costs in Your Retailer

If you’re going to supply steep reductions, be sure all of the retailer guests are conscious of them. Present them what the value used to be earlier than the sale and how a lot they will save now with “Evaluate to” costs.

Discounts in ecommerce

Low cost costs in Ecwid

Go to Settings → Common → Cart and arrange the method your “Evaluate to” value will probably be displayed.

To arrange the low cost for every product, take the Catalog → Merchandise route. Navigate to your product, discover the “Pricing” part and arrange the “Evaluate to” value. Save the modifications.

Study extra about sale costs in Ecwid → 

By the manner, if your retailer is situated in the EU, the EU Omnibus Directive requires you to show the lowest product value throughout the final 30 days. Such transparency enhances the procuring expertise for your prospects. If you’re unsure how one can comply, we’ve acquired you lined! Right here’s how one can present prospects the true worth they’re receiving throughout a sale.

Show a Promo Bar

If you’re utilizing the New-Gen model of our Immediate Website, you may simply add promo bars to its entrance web page through devoted announcement bar blocks — right here’s how one can do that.

A promo bar on the New-Gen Immediate Website

To check out the New-Gen Immediate Website, contact our Buyer Care staff.

Or, you should utilize apps like 20+ Promotional Gross sales Instruments or Bulletins bar. The apps supply quite a few customization choices, like colours, texts, fonts, and types.

Run “Purchase One, Get One Free” Promotions

There are numerous followers of the Purchase-One-Get-One(-Free) sort of sale. Ecwid makes it potential with the BOGO app from the Ecwid App Market. Get the app and arrange the guidelines.

BOGO settings

BOGO settings

We’ve talked about BOGO gross sales in element in one other weblog put up:

Supply Free Transport

Free transport is a bulletproof advertising technique:

Supply: eMarketer.com

You’ll be able to arrange free transport for each order or for particular areas in Settings → Transport & Pickup.

Tips on how to arrange transport in Ecwid → 

To make the most of your free transport supply, use it strategically. For instance, supply it on orders over $50 and/or on nationwide transport solely.

At Ecwid, you should utilize apps like AOV Progress Bar or Free Transport bar to encourage customers to add extra merchandise to their carts to get free transport.

Encourage customers to purchase extra with the AOV Progress Bar app

Study extra: 6 Free Transport Methods and Their Alternate options

Add Popups and Banners

Think about a lot of salespeople would work for your on-line retailer in the course of the vacation gross sales. They’d push your offers proper when a buyer wants it:

  • welcoming newcomers with a particular supply
  • catching those that are about to depart with no buy with a good low cost
  • navigating prospects to your bestsellers.

It’s nice that you simply don’t want workers to do this job in your on-line retailer. Arrange pop-ups for totally different buyer actions: exit intent, scroll, time spent in retailer, and many others. The 20+ Promotional Gross sales Instruments will do the gross sales work for you.

A low cost popup made with the 20+ Promotional Gross sales Instruments app

Pop-ups may even maintain an participating contest. Launch the Scratch and Win pop-up to seize leads and develop followers in a enjoyable manner.

Supply Reductions on Order Subtotal

Such a sale is based mostly on the expectation that individuals will purchase further stuff to attain a sure threshold to get a low cost.

To run this promo efficiently, it is best to have a good portion of repeat prospects that already know your product and are open to ordering extra of it.

Arrange reductions on order subtotal in Promotions → Reductions.

Tips on how to arrange reductions →

Set Up Bulk Low cost Pricing

Give a trace to your prospects that they will purchase a number of presents of the similar sort for good cash.

Bulk discount pricing ecommerce

Bulk low cost pricing

To do that, arrange bulk low cost pricing. Each subsequent merchandise will probably be cheaper and Ecwid will robotically calculate the whole low cost in p.c for much more spectacular offers.

Create Low cost Coupons

Ecommerce retailers love coupons for their flexibility. With their assist, you may run a promo on many various phrases:

  • Give a low cost to repeat prospects solely
  • Give a low cost relying on order subtotal
  • Supply free transport on particular circumstances and extra.

It works like this: you set the guidelines when the coupon will be utilized, Ecwid generates the coupon code (or you may create it your self, for instance, BLACKFRIDAY). Then you definitely share the code on your web site, on social media, personally through e mail, by chanting it in the streets, by dropping a bottle within the ocean — the distribution actually is up to you, relying on who you wish to attain.

Rockabilly bowling shirts sale


You’ll be able to restrict coupons in time (e.g. energetic for 24 hours solely) to run flash gross sales and last-minute offers.

Tips on how to arrange low cost coupons →

Tip: It’s so useful to create, allow, and cease your reductions on the go with the Ecwid Cell app.

Supply Reward Wrapping

Without cost or for sale, reward wrapping supplied along with a product is a time-saver. You’ll be able to promote it as a separate product, or embrace it in Product Choices.

Wrapping in Product Choices

Push Your Offers at Checkout

Share affords and reward concepts at checkout with the Checkout Notices app. Use it additionally to inform prospects about necessary transport phrases or vacation enterprise hours.

Promotional copy at checkout

Promo at the checkout

Supply Versatile Reductions Based mostly on Cart Contents

Relying on what you promote and your vacation marketing campaign objectives, you could must create extra refined reductions than simply “50% off on every part”. For instance, you most likely wish to supply a particular value on shoe care merchandise if they’re purchased with footwear in your retailer.

To make your low cost apply solely to sure merchandise or product mixtures, classes, cart quantity, native prospects, date, buyer teams and many others., try the Superior Low cost Guidelines app.

Advanced discount rules

Create versatile affords with the Superior Low cost Guidelines app

Spotlight Objects for Sale with Labels

With Product Ribbons, you may add labels to the merchandise on sale and customise them as you need. Use “Sizzling”, “New”, “Sale”, “Bought Out”, or different customized labels to draw your vacation customers’ consideration.

Study extra and arrange: Get Extra Eyes on Your Retailer with Product Ribbons

Present Associated Merchandise

Displaying associated merchandise on product pages or at checkout can improve the time prospects spend in your retailer and lead to a larger order worth. If you promote supplementary merchandise (e.g. razors and shaving cream), a ‘You Might Additionally Like’ part is your gross sales machine.

Related products

Associated merchandise

Learn to set it up: Associated Merchandise

Remind Guests of Just lately Considered Merchandise

The vacation gross sales frenzy could make prospects distracted simply. There are so many offers on the market, so many merchandise to select from. Comply with them with the reminder of what merchandise they simply checked out as they’re looking your on-line retailer.

The Just lately Considered Merchandise app is a free extension that helps you do simply that. Select the place to present this part and the variety of merchandise you wish to show.

Recently viewed products

Just lately seen merchandise

Allow Social Promoting Instruments

Use social media to unfold the phrase and drum up extra individuals. Open a storefront on your Fb web page, promote on Instagram or TikTok to enable prospects to purchase with out leaving their favourite social media.

To shortly share your product pics on Instagram, Fb, Pinterest, and Twitter, flip to Ecwid Cell.

Add a Linkup to Your Social Media Bio

Linkup is a free user-friendly link-in-bio software. It lets you create a mobile-friendly web page with hyperlinks to all of your social profiles, work, content material, and merchandise. The latter is particularly helpful in the course of the vacation season so that your followers can shortly discover the merchandise they want.

An instance of a Linkup web page

If you have already got an Ecwid retailer, you may simply add any product out of your catalog to your Linkup web page — no must create it once more.

Plus, Linkup is available in useful if options like Fb Store or Instagram Store should not supported in your nation. This manner, you may nonetheless promote on social media!

Create Urgency and Shortage

There’s a variety of methods to cheer up your prospects whereas they’re looking.

Add a countdown timer — as a result of no one needs to miss a nice deal. The Ecwid App Market affords the Countdown Timer Popup app. You’ll be able to show such popup instantly, after a set interval of time, on a web page’s scroll down or upon website exit.

To create further shortage, present prospects how a lot (or not so a lot) you have got left in inventory. Go to Settings → Design and allow to present inventory to prospects in the “Sidebar” part.

Final, select to not conceal merchandise which can be out of inventory; seeing that some merchandise are offered out creates further Worry-Of-Lacking-Out (FOMO). To present out of inventory merchandise, flip off the “Conceal out of inventory merchandise” in your Ecwid admin, in the Settings → Common → Cart & Checkout web page.

By the manner, you can even allow pre-orders for sold-out objects. To begin accepting pre-orders for a product, you must point out its inventory in your Ecwid admin and set pre-orders as the out-of-stock habits for this product. As soon as the inventory hits “0”, the product robotically turns into accessible for pre-orders.


If your advertising funds lets you run paid advertisements, right here’re some instruments to make it easier to out:

Supply Reward Playing cards

A reward card is the single most requested current. Plus, 59% of reward card recipients will truly spend greater than the quantity on their reward card.

You’ll be able to arrange reward playing cards in your Ecwid admin → Catalog → Reward Playing cards. You’ll be able to customise your reward card by altering its identify, quantities, or picture that will probably be utilized in the storefront.

Use Product Subtitles

With Product Subtitles, you may describe a product’s benefits proper on the product listing, for instance, a particular supply or companies accessible (say, free transport or free reward wrapping.)

Free offer in product subtitles Ecwid

With subtitles, a product’s advantages are seen proper on your storefront, so that prospects don’t must open a product web page for particulars. That helps your prospects discover the proper product quicker and brings consideration to objects with particular affords.

Study extra and arrange: Spotlight the Worth of Your Merchandise With Product Subtitles

Enhance Total Procuring Expertise

Lastly, there’s a bunch of options in Ecwid that enhance the procuring expertise in basic, which may’t do something however good for vacation customers.


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