25 On-line Pet Retailer Statistics You Should See (Backed by Information)

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These days, it is tremendous straightforward to hop on the web and discover precisely what you want on your pet.

From toys to meals to cute little outfits – you identify it, it is out there on-line.

Plus, many pet lovers suppose shopping for goodies for his or her pets is as enjoyable as looking for themselves.

However what does that each one imply?

You guessed it; the pet area of interest is a well-liked selection for folks seeking to begin an internet retailer.

On this article, we have got some cool (and unique) insights for you about on-line pet shops.

To search out these statistics, we crawled 80k+ on-line pet shops on October 26, 2023 – and analyzed the info on their put in apps, nation, web site rankings, and far more!

With out additional ado, let’s get began!

6 Key On-line Pet Retailer Statistics in 2023 (Editor’s Picks)

Listed here are the six most vital and thrilling on-line pet retailer statistics!

Disclaimer: Because of minor imperfections of the crawling system, please know that we won’t assure 100% accuracy of the info and, thus, the statistics we discovered. However, we’re assured that these statistics intently characterize actuality as a result of great amount of knowledge captured.

1. 1.2% of all on-line shops function within the pet area of interest

Let’s begin by wanting on the greater image.

The ecommerce business consists of hundreds of thousands of on-line shops promoting every part you’ll be able to think about.

And amongst these, 1.2% are devoted to the pet area of interest.

Whereas 1.2% may seem to be a small slice of the pie, it really interprets to (lots of of) hundreds of shops worldwide!

And earlier than you suppose, ‘Woah, that appears like quite a lot of competitors,’ bear in mind this:

The ‘pet area of interest’ remains to be a really broad time period that comes with many sub-niches.

After all, you’ve got your normal pet meals and toy shops, however what do you consider shops promoting handmade pet clothes or eco-friendly pet merchandise?

Chilly Dog Sweaters homepage

There are even on-line pet boutiques providing luxurious gadgets like designer pet beds, gourmand pet treats, and even pet jewellery!

Poltrona Frau dog bed

Likewise, you’ve got shops that target particular pets, like these devoted to reptiles, birds, and even hedgehogs.

2. Round 1% of on-line pet Shopify shops have upgraded to Shopify Plus

Relating to beginning an internet retailer, Shopify is without doubt one of the go-to platforms.

It is user-friendly, and it may possibly deal with the wants of varied enterprise sizes, from small startups to giant enterprises.

The normal Shopify pricing plans supply greater than sufficient for 99% of on-line shops.

Nonetheless, when you find yourself able to deliver your on-line pet retailer to the following stage, there’s Shopify Plus.

Shopify Plus homepage

Shopify Plus is just like the VIP model of Shopify, providing extra options, higher assist, and better customization to assist companies scale and develop.

Given its advantages, it’s attention-grabbing to notice that round 1% of on-line pet shops on Shopify have upgraded to Shopify Plus.

Why is that this a big statistic?

Properly, upgrading to Shopify Plus is an enormous step that exhibits a retailer’s success!

In keeping with Shopify, manufacturers sometimes improve to Shopify Plus when their on-line gross sales attain about $80,000 per thirty days.

This 1% represents round 800 on-line pet shops. And it is protected to say that almost all of them are above this month-to-month income!

All in all, it exhibits that there are profitable pet companies on the market which are investing of their development and in delivering the absolute best services to pet homeowners!

Tip: Have you ever already created your Shopify account? If not, join by clicking this hyperlink right here to get a free 3-day trial + pay $1/month for the primary 3 months!

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3. Round 21.5% of on-line pet shops are dropshipping

In case you’re unfamiliar with the time period, dropshipping is when your retailer sells merchandise however would not hold them in inventory.

As a substitute, when somebody buys from you, you buy the product from a third-party provider, they usually ship it on to the shopper.

How does dropshipping work - Infographic

Fairly cool, proper?

And out of all on-line pet shops, round 21.5% use the dropshipping mannequin.

That is a reasonably vital quantity!

So, in case you’re working a pet retailer on-line or pondering of beginning one, that is good to know.

Listed here are some extra advantages of utilizing dropshipping on your on-line pet retailer:

  • Numerous selections. You’ll be able to supply tons of pet merchandise with out worrying about the place to place all of them. That is nice for pet homeowners (a.okay.a. your clients), because it means they’ll probably discover every part they want (and extra) in a single place.
  • Simple to alter merchandise. If folks abruptly love a brand new pet toy, you can begin promoting it tremendous quick. And if that toy turns into outdated, you’ll be able to simply cease promoting it with out being left with unsold stock.
  • Much less danger. You are not shopping for a bunch of merchandise after which hoping they promote. You solely purchase what your clients have already purchased from you.
  • Extra time. Since you are not coping with storing merchandise or sending them out, you’ve got extra time to make your retailer superior in different methods!

Whereas dropshipping has a number of drawbacks, it will also be seen as a win-win scenario. Your clients get entry to an intensive vary of merchandise, and your on-line retailer can function extra effectively and cost-effectively.

Be taught extra: 10 Pet Area of interest Dropshipping Retailer & Product Examples in 2023!

4. Probably the most ceaselessly put in apps on high on-line pet shops are Klaviyo (25.3%), Recharge Subscriptions (10.9%), and Yotpo Loyalty & Rewards (7.1%)

Okay, let’s discuss a number of the instruments that may actually give your on-line pet retailer a lift.

After we take a look at the highest 1,000 on-line pet shops, these are the highest 5 most ceaselessly put in apps: Klaviyo (25.3%), Recharge Subscriptions (10.9%), Yotpo Loyalty & Rewards (7.1%), Geolocation (7.0%), and Instafeed (6.7%):

5 Most installed apps on top 1,000 online pet stores

You’ll be able to see that Klaviyo: E mail Advertising and marketing & SMS actually stands out right here. About 25.3% of the highest 1,000 on-line pet shops use it!

Klaviyo dashboard example

Right here is an outline of those apps and what they will help with:

  • Klaviyo: E mail Advertising and marketing & SMS. This app is all about making your advertising and marketing good and focused. It helps you to ship emails and messages which are based mostly on what your clients like and the way they behave.
  • Recharge Subscriptions. This app is ideal in case you promote merchandise that pet homeowners want to purchase recurrently, like meals or treats. It lets your clients subscribe, in order that they get the product despatched to them routinely. It is tremendous handy for them, and it means you’ve got a gradual stream of gross sales. Win-win!
  • Yotpo Loyalty & Rewards. This app helps you retain your clients returning by rewarding them for issues like making purchases, referring associates, and writing opinions. It is a good way to say ‘thanks’ to your clients and make them really feel valued.
  • Geolocation. This can be a easy app developed by Shopify that allows you to suggest the perfect nation and language on your guests based mostly on their browser preferences and site.
  • Instafeed. Instafeed helps you to show shoppable Instagram Feeds in your retailer. Exhibiting your social exercise in your on-line retailer can have a number of advantages, like constructing social proof, changing guests into clients, and perhaps even turning them into new Instagram followers.

So, in case you’re in search of methods to scale your retailer, these 5 apps are positively value testing.

They principally enable you to to attach along with your clients and hold them coming again!

Discover extra: The 16 Finest Shopify Apps for Profitable Dropshipping Shops

5. A web-based pet retailer spends round $49 per thirty days on apps (on common)

Working an internet pet retailer is like caring for a pet; you want the precise instruments to maintain it wholesome and joyful.

And similar to pet care merchandise, apps can add up in prices.

Here’s a graph exhibiting the distribution of month-to-month app spend on on-line pet shops:

Distribution of monthly app spend on online pet stores

On common, an internet pet retailer spends about $49 per thirty days on apps.

This may seem to be a bit of change, however keep in mind that in case you select the right apps, they’re important for preserving your retailer working easily and preserving your clients joyful.

Sure, it is all about selecting the right apps.

With so many out there choices, it is simple to get carried away and begin racking up the payments.

So, take the time to actually take into consideration what your retailer wants.

Do you want a flowery electronic mail advertising and marketing app, or will a fundamental one do the trick?

Is a loyalty program important, or can it wait till you’ve got extra clients?

Take an in depth take a look at your retailer and decide the apps that offers you the perfect bang on your buck. Your pockets will thanks!

6. On common, high on-line pet shops have probably the most followers on TikTok, with a mean of roughly 36,194 followers

In case you’re not on TikTok but, you may wish to contemplate it.

On common, the highest 1,000 on-line pet shops are completely killing it on TikTok, with round 36,194 followers.

That’s a complete lot of pet lovers!

Average followers on social platforms for online pet stores

However why TikTok?

Properly, it seems that pet content material is tremendous common on the platform.

Individuals simply can’t get sufficient of cute and humorous pet movies.

And, as a result of TikTok is all about brief, partaking content material, it’s a good way to indicate off your merchandise in a enjoyable and inventive approach. Plus, with its large consumer base, it is a improbable alternative to achieve an enormous viewers of potential clients.

After all, TikTok isn’t the one social channel.

YouTube, Fb, and Instagram are additionally common platforms, whereas Twitter and Pinterest do not carry out so nicely for the pet area of interest.

19 extra on-line pet retailer statistics

Do you know that it takes an internet pet retailer a mean of 5.5 years to get into the highest 1,000 on-line pet shops?

Or that DSers is the most well-liked dropshipping app for the pet area of interest?

If not, learn on for 19 extra attention-grabbing statistics!


Listed here are all of the statistics available on the market of on-line pet shops!

Tip: In case you’re extra serious about statistics about Apps & Themes, yow will discover them right here. Equally, click on right here to seek out advertising and marketing statistics.

7. The pet area of interest market dimension in 2022 was $235 billion and is anticipated to develop at a CAGR of 5.92% from 2023 to 2030

Let’s take a step again once more and take a look at the large image of the pet business.

In keeping with Fortune Enterprise Insights, the worldwide pet area of interest market was valued at $235 billion in 2022.

This simply goes to indicate how a lot folks love their furry associates and are keen to spend on them.

However there’s extra excellent news.

The pet business isn’t just massive; it is also rising quick.

From 2023 to 2030, the market is anticipated to develop at a compound annual development fee (CAGR) of 5.92%.

An attention-grabbing bonus notice is the brand new development within the pet care market:

Nort America Pet care market size, 2019-2030

In keeping with the Affiliation for Pet Weight problems Prevention (APOP), an astounding 59% of canine and 61% of cats are categorized as obese or overweight in 2022.

And that quantity is rising yearly!

Due to this, an growing variety of pet homeowners favor dietary meals gadgets for his or her pets. Because of this the pet care market is without doubt one of the newest tendencies in North America!

All of this principally signifies that the pet business is a improbable place to be as an aspiring on-line pet retailer proprietor.

With a rising market, there are many alternatives so that you can discover your distinctive angle and take a chunk of the pie.

8. The typical age of a high 1,000 on-line pet retailer is 5.5 years

Here is an attention-grabbing reality for you: the typical age of the highest 1,000 on-line pet shops is 5.5 years.

In different phrases, on the time of crawling our knowledge, the typical created date among the many high 1,000 on-line pet shops was March 2018.

Which means that most profitable on-line pet shops have existed for some time. They’ve had time to make errors and study from them, construct a buyer base, and actually set up themselves available in the market.

So, what does this imply for you, particularly in case you’re simply beginning out?

Initially, don’t be discouraged if issues don’t take off immediately.

Constructing a profitable on-line pet retailer takes time, similar to it did for these high shops.

It is necessary to be affected person and hold working arduous to offer the perfect merchandise and customer support.

Secondly, it means that there is a lot you’ll be able to study from the top-performing shops.

Example of a top-performing online pet store: The Honest Kitchen
Instance of a top-performing on-line pet retailer: The Trustworthy Kitchen

Check out what they’re doing proper. How do they market themselves? What sorts of merchandise do they provide? How do they interact with their clients?

And lastly, keep in mind that each retailer was as soon as a brand new retailer.

These high 1,000 on-line pet shops began out similar to you, and look the place they’re now!

So, hold pushing ahead, and who is aware of, perhaps your retailer will probably be on that record in the future!

9. Out of all Shopify and WooCommerce pet shops, 54.4% use Shopify, whereas 45.6% use WooCommerce

In case you’re working an internet pet retailer, chances are high you are utilizing both Shopify or WooCommerce.

These are two of the most well-liked ecommerce platforms for on-line pet shops, they usually every have their very own strengths.

Shopify appears to have a slight edge, with 54.4% of shops choosing this platform.


Properly, Shopify is understood for being straightforward to arrange, straightforward to handle, and comes with a bunch of nice options that make working an internet retailer simpler.

Homepage of Shopify

Alternatively, WooCommerce can be a preferred selection, with 45.6% of pet shops utilizing this platform.

WooCommerce is definitely a plugin for WordPress, so it is an excellent choice in case you’re already utilizing WordPress on your web site.

It is also extremely customizable, so you’ll be able to actually make your retailer feel and appear precisely the way in which you need. Plus, WooCommerce is open-source, which implies it is free to make use of!

In the end, each are nice platforms that will help you create a profitable on-line pet retailer.

Be taught extra: Shopify vs. WooCommerce: Which One for Dropshipping in 2023?

10. The preferred sub-niche amongst on-line pet shops is Meals & Provides (54.0%), adopted by Canines (33.4%) and Cats (7.1%)

We have stated it earlier than, and we are going to say it once more: the pet area of interest is broad.

Inside the pet area of interest, you’ve got many sub-niches.

Some are extra common and, subsequently, extra aggressive than others.

The preferred sub-niche is meals & provides, with 54.0% of shops specializing in this space. This is smart, as all pet homeowners have to feed their furry (or scaly) associates.

However that is to not say that there aren’t different common niches as nicely.

Canines are an in depth second, with 33.4% of on-line pet shops. Cats are available in third, with 7.1% of shops specializing in this area of interest.

And let’s not overlook concerning the subsequent two sub-niches, that are horses (4.5%) and fish & aquaria (3.7%).

So, what does this imply for you?

Properly, in case you’re simply beginning out, it is really helpful to concentrate on a selected area of interest. This will help you stand out from the competitors.

Someone searching for a niche for their business

And do not be afraid to suppose exterior the field.

Whereas canine and cats are common, there are additionally loads of different pets on the market that want love and care.

So, coming into a extra area of interest market like reptiles, birds, and even unique pets will also be a sensible transfer!

11. The typical product worth of high on-line pet shops is round $128

In case you’re questioning how a lot to cost on your merchandise, you could be to know that the typical product worth of high on-line pet shops is round $128.

This determine might sound a bit excessive at first, however bear in mind, that is a mean, and it contains something from extra reasonably priced toys to high-end pet furnishings.

The hot button is to seek out the precise steadiness.

You wish to supply merchandise which are priced competitively, however you additionally have to be sure to’re making a revenue.

Pricing is a crucial a part of your total model picture, so ensure that it aligns with the message you wish to ship to your clients.

Someone trying to figure out what a good profit margin is

12. 39.8% of on-line pet shops are based mostly within the US, adopted by the UK (11.1%) and Australia (7.0%)

Subsequent, let’s see the place on-line pet shops are attempting to promote their merchandise.

It seems that the US is the prime location, with 39.8% of on-line pet shops based mostly there. The UK follows with 11.1%, and Australia is available in third at 7.0%.

This focus of pet shops within the US is probably going as a result of sheer dimension of the pet business within the nation, with People spending $136.8 billion on their pets in 2022, in keeping with APPA.

Packages falling on the US

The UK and Australia even have robust pet cultures, with excessive pet possession charges and a willingness to spend.

In case you’re based mostly in one in every of these nations, know that you just’re in good firm, but in addition that you just’ll want to seek out methods to face out in a crowded market.

Be taught extra: The best way to Begin a Dropshipping Enterprise within the US (2023 Information)

13. 94.5% of on-line pet shops are English

It could not come as a shock that English is the dominant language for on-line pet shops, with 94.5% of shops utilizing it as their main language.

It displays the numerous variety of shops based mostly in English-speaking nations just like the US and the UK, as talked about earlier.

14. Round 6.5% of on-line pet shops use print on demand

Print on demand (POD) is a achievement methodology the place gadgets are printed and shipped solely after an order is made.

print on demand business model

Roughly 6.5% of on-line pet shops make the most of print on demand.

It is particularly common for gadgets like customized pet attire and customized equipment.

Simply take into account that the success of a POD mannequin largely is dependent upon the standard of the designs, merchandise, and the effectivity of the printing and delivery course of.

So, take the time to analysis and select a dependable POD provider!

15. 46% of on-line pet shops promote between 0 and 10 merchandise

Here is an interesting snapshot of the product vary in on-line pet shops: 46% of them supply between 0 and 10 merchandise.

Distribution of the number of products sold on online pet stores

In case you’re working a smaller pet retailer, this could come as encouraging information.

It exhibits {that a} substantial portion of on-line pet shops are specializing in a small vary of merchandise, which may replicate a distinct segment technique or a dedication to high quality over amount.

Apps and themes

Let’s proceed with some enjoyable statistics about apps and themes!

16. The highest 5 apps throughout all on-line pet shops are Geolocation (14.1%), Shopify Inbox (9.9%), DSers (8.4%), Decide.me (8.3%), and Klaviyo (8.1%)

After we check out the highest 5 apps throughout all on-line pet shops (not simply the highest 1,000, like earlier within the article), we see a totally totally different distribution.

This once more exhibits the significance of selecting apps that you just want on the present stage of what you are promoting.

For instance, many on-line pet shops might begin out with dropshipping, so DSers is a frequently-installed app:

DSers Shopify app

Right here is an outline of those high apps:

  • Geolocation (14.1%). This app adjusts forex and language settings based mostly on the shopper’s location.
  • Shopify Inbox (9.9%). Shopify Inbox makes it straightforward to talk along with your clients in real-time.
  • DSers (8.4%). DSers is without doubt one of the hottest dropshipping apps.
  • Decide.me (8.3%). Decide.me helps you gather and show buyer opinions in your web site.
  • Klaviyo (8.1%). Klaviyo is the go-to electronic mail advertising and marketing app for a lot of on-line pet shops.

17. DSers is the most well-liked dropshipping app for the pet area of interest, utilized by 39.1% of pet dropshipping shops

Working a dropshipping pet retailer?

Then there is a vital probability that you just’re utilizing DSers.

It is the dropshipping app utilized by 39.1% of pet dropshipping shops!

DSers homepage

DSers makes importing merchandise from AliExpress tremendous straightforward. However it additionally connects you with suppliers, tracks your orders, and retains an eye fixed in your provider’s stock.

Be taught extra: DSers Evaluation: Is It the Finest App for AliExpress? (2023)

18. On common, on-line pet shops have round 2 to three put in apps.

Keep in mind that we talked concerning the significance of balancing the variety of apps in your retailer?

You really do not want a ton of them, and that is proven by this statistic.

On common, pet retailer homeowners set up 2 to three apps:

Distribution of the number of installed apps on online pet stores

19. The preferred themes for on-line pet shops are Daybreak (11.6%), Astra (4.9%), and Flatsome (3.6%)

Relating to creating the proper on-line pet retailer, the theme you select is a crucial step.

Having analyzed the theme selections of on-line pet shops, we discovered that almost all shops use Daybreak, Astra, Flatsome, Refresh, or Divi.

Right here is the precise distribution of probably the most put in themes on on-line pet shops:

Most installed themes on online pet stores

Be taught extra: 10 Finest Free Shopify Themes for Your On-line Retailer in 2023

20. The commonest premium themes for on-line pet shops are Divi (3.4%), Impulse (1.7%), and WoodMart (1.2%)

While you’re able to make your on-line pet retailer look much more improbable, selecting a premium theme is the way in which to go.

Divi is hottest for WooCommerce and is utilized by 3.4% of on-line pet shops:

Divi theme homepage

In case you’re utilizing Shopify, a preferred selection is Impulse, because it’s utilized by 1.7% of all on-line pet shops:

Shopify Impulse theme

Be taught extra: 10 Finest Shopify Dropshipping Themes in 2023 | Increase Gross sales!

21. PageFly is the most well-liked web page builder, utilized by 2.1% of on-line pet shops

An alternative choice to utilizing a premium theme is utilizing a web page builder, and the most well-liked one amongst pet shops is PageFly, utilized by 2.1% of them.

Consider PageFly as an app that makes it tremendous straightforward to create superior pages.

It is easy since you need not know any sophisticated coding or technical stuff!

With PageFly, you’ll be able to drag and drop totally different components to design pages that suit your retailer’s model:

Homepage of Pagefly

Desire a massive, daring header to indicate off a sale on canine toys? You bought it!

Or perhaps a neat picture gallery to show your cute cat collars? No drawback!

PageFly helps you to do all that and extra.

Advertising and marketing

Lastly, we’ve three extra statistics concerning the advertising and marketing technique of those shops!

22. On common, the highest 1,000 on-line pet shops add 2 new merchandise each month

Maintaining your on-line pet retailer recent is vital to preserving your clients coming again.

A method the highest pet shops do that is by including new merchandise recurrently.

On common, the highest 1,000 on-line pet shops add two new merchandise each month.

Average number of products created in the last 30, 90, and 365 days by online pet stores

It may very well be a brand new sort of meals for pets with allergic reactions, a brand new model of collar that’s comfy and trendy, or a brand new toy!

23. 24.5% of lively on-line pet shops have a weblog

Have you ever ever thought of beginning a weblog on your on-line pet retailer?

Properly, you are not alone!

The truth is, 24.5% of lively on-line pet shops have already began running a blog:

Top features of online pet stores

A weblog is a spot the place you’ll be able to share useful suggestions, enjoyable tales, and all the newest pet information.

For instance, you would write a publish concerning the high 10 toys for energetic canine or share a recipe for home made cat treats.

It is a good way to attach along with your clients and present them that you just’re not only a retailer but in addition a neighborhood of pet lovers.

24. Only one.5% of on-line pet shops additionally promote on Etsy, Truthful, or Amazon

Do you know that just one.5% of on-line pet shops promote on platforms like Etsy, Truthful, or Amazon?

It appears fairly low, particularly since these platforms could be a good way to achieve new clients and enhance your gross sales.

For instance, Etsy is a superb place to promote customized pet gadgets like customized collars or handmade toys:

Etsy results for custom dog collar

And, in fact, Amazon is without doubt one of the largest on-line marketplaces on this planet.

25. ‘Pet,’ ‘canine,’ and ‘cat’ are the most typical key phrases within the meta description tags of high on-line pet shops

When optimizing your on-line pet retailer for search engines like google and yahoo, the phrases you select on your meta description are a notable step.

When analyzing the meta descriptions of the highest 1,000 on-line pet shops, it is attention-grabbing to substantiate that ‘Pet,’ ‘canine,’ and ‘cat’ are certainly probably the most ceaselessly occurring phrases:

  1. ‘pet’: 519 occurrences
  2. ‘canine’: 506 occurrences
  3. ‘cat’: 213 occurrences
  4. ‘meals’: 194 occurrences
  5. ‘merchandise’: 193 occurrences
  6. ‘store’: 169 occurrences
  7. ‘canine’: 168 occurrences
  8. ‘provides’: 163 occurrences
  9. ‘on-line’: 155 occurrences
  10. ‘pets’: 140 occurrences

Together with these key phrases in your meta description tag will help your retailer pop up on Google.

Chewy meta description tag

Consider it as your retailer’s elevator pitch!


Earlier than we go to the conclusion, we have created a fast abstract of this text for you so you’ll be able to simply bear in mind it:

  • Roughly 1.2% of all on-line shops function within the pet area of interest.
  • Shopify is the popular ecommerce platform for a lot of on-line pet shops.
  • Dropshipping is a typical enterprise mannequin for on-line pet shops, with 21.5% of shops selecting this strategy.
  • Klaviyo: E mail Advertising and marketing & SMS, Recharge Subscriptions, and Yotpo Loyalty & Rewards are significantly common apps amongst high on-line pet shops.
  • Social media, and TikTok specifically, could be a useful device for on-line pet shops to achieve a bigger viewers.
  • The pet meals and provides sub-niche is the most well-liked amongst on-line pet shops.
  • Print on demand is a comparatively unusual enterprise mannequin for on-line pet shops, however it’s utilized by some.
  • The US, the UK, and Australia are house to the vast majority of on-line pet shops.


We have lined every part from understanding that it takes time to create a high on-line retailer to understanding which apps can actually give your retailer some superior further options.

On the finish of the day, what issues most is the love and care you set into your retailer.

It is about making pet homeowners really feel at house, providing them high quality merchandise, and offering top-notch customer support.

So, take these stats and use them to your benefit, however all the time bear in mind so as to add your private contact.

Better of luck along with your on-line pet retailer!

Need to study extra about ecommerce?

Prepared to maneuver your on-line retailer to the following stage? Take a look at the articles under:

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