Posted by Alex Chen, Google for Video games
This week, we introduced new video games options and updates to our instruments on the Google for Video games Developer Summit, a free digital occasion for builders, publishers and advertisers. From highlighting viewership progress developments on YouTube gaming to reaching extra gamers on completely different gadgets with Google Play Video games on PC, right here’s a fast recap with a few of our prime bulletins and key updates.
1. Construct high-quality video games on Android
The Android workforce talked about how they’ve made it simpler to develop enjoyable and interesting video games with updates to Android vitals and the Android Recreation Growth Package. In addition they shared how one can get these video games to extra customers on extra gadgets, with Android assist for type components like foldables, Chromebooks and PCs. Study extra about these bulletins, together with new methods to attach with a worldwide viewers, on the Android Builders weblog.
2. Strengthen your adverts monetization and progress methods
Google Advertisements confirmed advertisers how one can get extra worth from each in-app adverts and in-app purchases with a brand new function known as goal return on advert spend for hybrid monetization. And AdMob confirmed publishers how one can save time and prices with a extra environment friendly approach to handle advert mediation, with a revamped purchaser administration interface and streamlined advert unit mapping workflow. See extra within the Google Advertisements weblog put up.
3. Create connections together with your neighborhood
As a house of widespread gaming creators, movies, and livestreams worldwide, YouTube continues to see unbelievable progress. The YouTube workforce introduced that over 2 trillion hours of gaming content material was consumed in 2022. By way of completely different codecs, availability on a number of gadgets and culture-shaping Creators, they’re dedicated to being the place the place recreation publishers and Creators attain gamers and construct communities round their favourite video games.
4. Maintain gamers engaged with dwell service video games
Google Cloud shared their technique for dwell service recreation improvement. They’re combining expertise that brings togethers gamers from everywhere in the world, databases that retailer crucial knowledge for an optimum participant expertise and the analytics that permit recreation firms to foster a relationship with their gamers. Study extra on Google Cloud’s weblog.
Whether or not it’s creating the latest hit recreation, connecting with an enthusiastic neighborhood or rising your corporation to succeed in extra gamers all over the place, Google is glad to be your accomplice alongside the best way. To study extra, you possibly can entry all content material on demand. And in case you’re planning to attend Recreation Builders Convention subsequent week in San Francisco, come say hello at one among our in-person developer periods.