BMW Group UK launches B2C BMW, MINI elements retailer

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BMW Group UK has teamed with SaaS ecommerce platform BigCommerce’s know-how associate Autofixa Options to simplify elements sourcing and buying for patrons.

BigCommerce stated it was approached by BMW Group UK to launch new shops for each the BMW and MINI manufacturers, that includes ERP integrations that sync stock provides and pricing knowledge instantly with the shops. The shop will primarily serve shoppers, however enterprise clients additionally use it in its place for finding and buying particular elements.

“BigCommerce offered the mandatory instruments, infrastructure and assist to make sure BMW Group’s shops would achieve success,” stated Graham Broughton, co-founder and CEO of Autofixa. “The scalability of its platform ensures it may deal with speedy progress, whereas its associate community gives entry to consultants in varied e-commerce areas.”

BigCommerce stated it could allow the automobile maker to extend its product ranges and classes, add further performance comparable to pay-over-time choices and enhance the general buyer buying expertise.

“The BigCommerce platform and Autofixa’s modern market know-how mixed to create spectacular new BMW and MINI storefronts, which have been up and working shortly after the venture began,” stated Mark Adams, senior vice chairman and common supervisor of EMEA at BigCommerce. “BMW Group UK now has a platform that may scale with its progress and ship an distinctive buyer expertise.”

The information comes six years after BMW first began on-line elements gross sales when it launched its first digital store for patrons to buy BMW and Mini elements, equipment and life-style merchandise via signing in to their myBMW account.

Sportscar model Lotus final yr additionally launched a brand new on-line retail platform to promote elements, equipment and consumables on to shoppers.

BMW Group UK joins a rising group of automotive retailers on the BigCommerce platform, together with BB Wheels, Brock’s Efficiency and Van Cafe.

Glovebox Direct has additionally developed a web based elements shopping for resolution, promoting producer branded elements on behalf of seven marques – Toyota, Nissan, Lexus, Suzuki, Peugeot, Citroen and Renault at its launch in 2019

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