Bol nonetheless dominant vendor by itself platform

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Primarily based on turnover, most of the 30 largest manufacturers bought on Dutch market Bol are manufacturers that promote merchandise in client electronics and home home equipment. Nevertheless, when trying on the quantity of gross sales manufacturers in toys and private hygiene dominate the top-30. On the similar time, manufacturers which might be bought by Bol itself have 64 % share of the entire turnover.

These knowledge come from MarktMentor, a Dutch ecommerce knowledge platform the place sellers can optimize their gross sales on on-line market Bol. On this analysis, the turnover of the ten,000 largest manufacturers on Bol was analyzed. Which means knowledge of over two million merchandise was analyzed between January 1st and August 31st this 12 months.

Manufacturers bought by Bol have 64% share

Bol is a well known Dutch on-line market, which has opened up its platform to companion sellers. Within the first quarter of this 12 months, companion sellers made up 65 % of the corporate’s buying and selling quantity. Bol additionally has its personal product provide on the platform.

22.4% of the ten,000 largest manufacturers are bought by Bol itself.

In accordance with the evaluation, 22.4 % of the ten,000 largest manufacturers are bought by Bol itself, in addition to by companion sellers. Apparently, these manufacturers maintain a 64 % share of the platform’s whole turnover. Whereas Bol has a rising quantity of companion sellers on the platform, these knowledge illustrate that it nonetheless holds a dominant place.

Model classes bought by Bol and companions

Manufacturers within the classes laptop, family and electronics are most frequently bought by Bol and companion sellers, respectively 85, 79 and 77 %. Along with the manufacturers within the classes toys, magnificence, child, private hygiene, bikes, meals, tenting, DIY, youngsters’s clothes and males’s clothes, these manufacturers generate greater than half of the turnover generated by Bol and companion sellers.

Manufacturers bought by a number of sellers are sometimes manufacturers within the classes Animal and Backyard.

When there are a number of companion sellers promoting the identical model, they’re typically promoting manufacturers within the classes Animal and Backyard. And when manufacturers are supplied by just one vendor on the platform, these are most frequently manufacturers within the classes Dwelling and Erotica.

Samsung and Apple dominate when it comes to turnover

When manufacturers bought by Bol and companions, Samsung and Apple are the highest two based mostly on their turnover. Philips follows in third place. They’re adopted by Lego, HP, Sony, Bosch, Pampers, Inventum and Nintendo. Within the top-30 largest manufacturers, solely LifeGoods is just not bought by Bol itself as effectively (however solely bought by one companion vendor, the model itself).

LEGO bought most frequently

When trying on the quantity of gross sales, nonetheless, the top-30 modifications. LEGO is bought most frequently, and it’s adopted by Philips, Samsung, Pampers, Oral B and Apple. Lots of the manufacturers producing excessive turnover in electronics are changed with manufacturers within the classes of toys and private hygiene. This means that the massive market shares when it comes to turnover are attributable to larger product costs.

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