Chery Malaysia bought 4,501 models in 2023, which sounds first rate, till you do not forget that they solely began buyer deliveries in September. The truth is, it’s laborious to consider that the returning model has been round for lower than a yr if you take a look at the quick monitor progress – the Omoda 5 and Tiggo 8 Professional have been previewed in Might, and the 2 SUVs have been launched together with the model itself in July. CKD too, which is spectacular.
Of the entire, it’s no shock that the B-segment Omoda 5 contributed the lion’s share, at round 3,600 models. Chery additionally bought round 900 models of the D-segment Tiggo 8 Professional. Over three months (deliveries began in direction of the tip of September), that’s a median of round 1,200 models per 30 days for the Omoda 5 and 300 models month-to-month for the Tiggo 8 Professional.
For some context, that’s already half of Proton X50 and X90 (direct rivals and compatriots of the 2 Chery SUVs) month-to-month common gross sales, and what’s limiting gross sales figures for Chery shouldn’t be demand, however manufacturing.
“It has been an fascinating yr for Chery, from the day we launched our merchandise in July to delivering our automobiles to our clients two months after,” mentioned Chery Auto Malaysia VP Lee Wen Hsiang, who added that the model performed a gross sales satisfaction survey with over 1,000 clients, and it returned a really excessive rating of 94/100.
Lee, talking at yesterday’s media briefing, acknowledged that some points cropped up, and confused that resolving buyer issues is Chery’s “main focus” and that this “dedication stays a high precedence for Chery in 2024”.
One other space the place Chery’s full throttle strategy is obvious is in its community growth. The model ended 2023 with 32 shops nationwide using 550 individuals. Of this complete, over half (18) are 3S/4S centres and there are additionally 10 physique and paint services in service. Chery is taking a look at rising its community to 48 shops and 16 B&P centres in 2024.
“By on the finish of 2024, we hope to have no less than 48 shops in operation and that may also contribute to 70% improve in our 3S and 4S centres. With extra shops and partnerships within the pipeline, this can function a platform to showcase Chery’s newest fashions, cutting-edge know-how, and exemplary customer support,” mentioned Chery Auto Malaysia community growth director Quickly Boon Ping, who added that the services will probably be ‘future-proof’, which means that they may be capable of deal with EVs.
Talking of EVs, Chery’s first launch for 2024 would be the Omoda E5 in March. The electrical model of the Omoda 5 will probably be adopted by the Tiggo 7 Professional, a C-segment SUV rival to the Proton X70 – particulars and preliminary specs right here.
The model can also be trying to launch a extra inexpensive, increased quantity automobile in This fall 2024 – this ‘My First Chery’ mannequin could possibly be both a extra primary Omoda 5 or a Tiggo 4 Professional. Presently, the most cost effective Chery in Malaysia is the entry-level variant of the Omoda 5 at RM108,800. Click on on the hyperlinks for extra on the brand new fashions and plans.
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