Cisco Americas Companion Group: Laser Targeted on Buyer and Companion Success

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I couldn’t be extra excited in my comparatively new function as VP of Americas Companion Group (APO) right here at Cisco. My group is the place we put the “Cisco is partner-led” messaging into motion, serving to our America’s-based companions succeed by serving to them ship actually distinctive outcomes for our mutual prospects.

As you’ve in all probability heard, our partner-centric world gross sales go-to-market technique revolves round three key elements: Development, Transformation, and Tradition.

  • Development: We’re devoted to boosting top-line progress by way of the Development Sprints framework, aiming to extend common contract worth and renewal income.
  • Transformation: We’re dedicated to transformation by assembly our prospects the place they’re, adopting a customer-centric strategy, and enhancing promoting experiences by way of modern instruments and processes.
  • Tradition: We current a united entrance as One Cisco, leveraging our tradition as a aggressive edge to assist our companions.

This aligns seamlessly with our strategic pillars within the Americas. These 4 pillars function our guiding ideas for FY24 as we form and execute our initiatives.

  • Being “higher collectively” emphasizes collaboration inside the Cisco group and, critically, with our companions, forging a formidable alliance with an exceptionally intensive and various portfolio.
  • Our dedication to remaining “customer-obsessed” stays unwavering, constantly prioritizing their wants and striving to maintain them on the forefront of innovation.
  • We preserve a “progress mindset” that encourages each particular person and collaborative creativity, fostering experimentation with new concepts, in tandem with our companions.
  • Moreover, our drive for “innovation and execution,” together with unwavering dedication to expertise, underpin our capacity to execute successfully, pushed by appreciation for our portfolio and a ardour for all issues tech.

And plenty of of our companions are thriving working with Cisco. Listed below are only a few (of many) examples:

  • Considered one of our largest companions, WWT, labored with Cisco to deliver down a big community transformation undertaking that included many websites of deployment and providers. And on this deal, the Cisco and WWT groups turned aligned previous to the execution of the sale all of the by way of the answer design and shut. After which after the sale, we remained aligned in clear swim lanes of duty to drive the best outcomes for the shopper in a well timed method.
  • Considered one of our LATAM companions, ConNext by Migesa, has been partnering with us for over 20 years from pre-sales by way of supply. ConNext makes it a degree to make the most of knowledge to create even higher options that extra exactly meet their necessities, leveraging each Cisco and ConNext’s distinctive worth propositions.
  • Considered one of extra modern distributors, Scansource, focuses on bringing out one of the best of breed and our companions, to leverage our Cisco sauce to ship profitable Cisco options inside their accomplice packages to ship these enterprise outcomes. As an example, Scansource and Cisco have partnered to deep dive into our safety choices, understanding how we will leverage these advertising and marketing main applied sciences of their current buyer base.

A lot of our companions are reworking with us, transitioning from extra hardware-centric, project-based organizations to additionally providing a stability of software-oriented choices. Throughout the shopper lifecycle, we’re dedicated to providing insights to our shared prospects, harnessing the ability of Cisco expertise and accomplice value-added providers. This ensures that prospects maximize the worth derived from their investments with us.

Defining a mission to assist our companions thrive

Now, let’s discover what FY24 holds in retailer. Put merely, it’s all about delivering tomorrow’s progress at the moment, which is one thing we all know we will’t do with out our companions.

Within the coming 12 months, we’ll stay aligned with the APO’s core priorities, together with attempting to find new logos and franchises, propelling software program platforms, driving adoption, refreshing {hardware}, and enhancing premium providers. All of the whereas, we’ll be evolving our go-to-market methods, each internally and externally.

What units the Americas Companion Group aside is our distinctive place inside the best-in-class Americas accomplice ecosystem. We function a formidable power multiplier, leveraging accomplice innovation to redefine potentialities and speed up worthwhile progress. Collectively, we’re poised for an thrilling journey in FY24.

So, with this in thoughts, I invite you to affix me at Companion Summit or by way of the Cisco Companion Summit 2023 Dwell Digital Broadcast. For extra data and insights into the way forward for APO and the way we may be Better Collectively, be sure you try the America’s Geo Session – Delivering Tomorrow’s Development In the present day, on Nov. 7, from 2:30-3:15pm.



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