Companion Summit 2023: Companion managed providers is on the coronary heart of transformation!

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Cisco Companion Summit 2023 was final week, and I’m nonetheless feeling the thrill! We had a file variety of attendees and beautiful Miami seashores to absorb (what an incredible new location!). The entire expertise was powered by info, inspiration and connection.

“We didn’t simply carry out this 12 months—we reworked!” I really like the best way Jeff Sharritts, EVP and Chief Buyer and Companion Officer, captured the essence of what Cisco and our companions achieved this previous 12 months. Partnership has been in our DNA since we began 27 years in the past, and we’re creating the long run collectively!

On the coronary heart of that future is accomplice managed providers—you might hear its regular beat all through the occasion. It was there within the keynotes and throughout our management’s shows: Chuck Robbins, Jeff Sharritts, Oliver Tuszik, Jonathan Davidson, Liz Centoni, Jeetu Patel, the Geo Leaders and extra all highlighted managed providers as THE method to ship outcomes to our prospects. I used to be delighted to see managed providers gaining much more momentum and honored to share my views with a spread of audiences on the occasion. With a projected $161B TAM by 2027, managed providers will make up 46% of what Cisco sells by that very same 12 months.

However make no mistake: managed providers isn’t simply concerning the future—it’s right here at this time! In a current survey, 82% of Companion Summit attendees reported that they’re already rising their managed providers follow and named it as their high precedence in assembly buyer wants. We’ve 18 accomplice managed-ready gives prepared at this time. And our sellers get 2x payout for promoting accomplice managed providers!

I had the possibility to talk with Hege Stoere and Goran Gustavsson of MSP Advania at Cisco Companion Summit 2023

And let’s not neglect the purpose of the “Higher Collectively” theme this 12 months! This isn’t about Cisco simply transferring issues ahead for the sake of innovation. Buyer wants drive our companions’ wants—and ours too.

“We’re making an attempt to develop our managed providers contracts and so including extra to that portfolio, particularly with all of the enterprise that we do with Cisco… It could possibly’t harm … and we will add items and components to get to that remaining resolution.”
—Steve Wylie, Senior Vice President and Common Supervisor, East Majors, for Trace3

Precisely! Prospects are after outcomes, which require managed providers. At Cisco, our focus is making issues less complicated and safer for companions to sew collectively options and create these outcomes. All of us need the identical factor ultimately; we’re all working in direction of the identical objectives.

In order that transformation Jeff talked about? We’re already there, hand in hand with our companions.

Jeff Sharritts and Rodney Clark on stage at Cisco Partner Summit 2023Talking of transformation. Oliver, our cheerful-yet-fearless channel chief since 2018, took the stage in his new position as President of EMEA. He’s been an unimaginable chief and mentor, and I really feel fortunate to have labored so carefully with him. On the similar time, we have been thrilled to welcome Rodney Clark at Cisco Companion Summit—he’ll be a part of us in January as Senior Vice President of Partnerships and SMB. A lot of Rodney’s profession has been within the channel, and he’s come to Cisco particularly as a result of we’re a partner-led firm. I’m very excited to proceed the accomplice journey with him!

What’s new? Key managed providers bulletins

We’ve been busy this 12 months, so we have been in a position to share thrilling new developments at Cisco Companion Summit!

To start out with, we’ve strengthened our assist for companions! Our Companion Superior Assist for MSPs is a groundbreaking CX service designed for companions who want larger ranges of assist, quicker resolutions and accelerated outcomes. Guided API assist, quicker entry to award-winning TAC providers, and automatic RCA & RMA instruments scale back decision time as much as 50%! It is a actual game-changer for MSPs. Right here’s how Denzil Samuels, our VP of worldwide CX accomplice success, places it:

“It’s exhausting to think about that [as of 2021], the one manner we helped companions remedy issues for his or her prospects was by e mail and phone calls and right here we’re speaking about digital transformation… Now, when the shopper calls [a partner] and so they open an issue ticket, Cisco immediately sees it. And it’s not only a basic TAC group—it’s a specialised group of architects that may see it. So, we will now assist them diagnose a few of these points in real-time and give you an answer in real-time. We’re actually transferring the dial from reactive to proactive to predictive to even prescriptive.”
—Denzil Samuels, VP of World CX Companion Success
Learn extra our in weblog.

Safety prioritized in three of our new accomplice managed-ready gives

Our new Managed XDR (Prolonged Detection and Response) provide, designed for MSPs with safety operations facilities needing superior risk detection and response. This unified, extensible provide is bolstered by key incubation companions together with ATSG, Port53, ATEA, Telenor and Sentinel.

Our new Managed Firewall provide expands perimeter safety; its revolutionary options enable for scalability, multi-tenancy, and superior automation—all to scale back TCO and increase MSP income alternatives.

And our Safe Networking MSP Marketing campaign helps companions go to market quicker and scale extra successfully with an SMB and business buyer safety and networking resolution that mixes Meraki, Safe Firewall, and Cisco+ Safe Join. We’ve additionally included guided service creation, nice programmatic pricing, and incentives so Cisco supplier companions can seize new alternatives within the increasing managed safety market.

So we’ve bought assist, we’ve bought safety—we’re additionally constructing for velocity! The MSP Expressway for SMB play places companions into the quick lane as they pursue the rising SMB market alternative. Scalable partner-ready gives mix the Cisco cloud platforms for networking, safety and collaboration with sources, instruments and finest practices to speed up time to market.

I additionally had the possibility to talk with Paul Hager, VP of Companies at Ingram Micro, at Cisco Companion Summit 2023


That’s lots to digest, I do know! To high off this feast of innovation, Let’s end with one thing particularly candy.

As a result of kudos are so as!

Among the many winners of the Cisco Companion Summit 2023 awards, assist me congratulate:

  • KDDI Company (APJC): Managed Companies Companion of the 12 months, World
  • Logicalis: Managed Companies Companion of the 12 months, Americas
  • TM Expertise Companies Sdn Bhd: Managed Companies Companion of the 12 months, APJC
  • NTT DATA, Inc. Belgium: Managed Companies Companion of the 12 months, EMEA

See a full listing of all Companion Summit 2023 award winners.

So sure, Cisco Companion Summit was lots to absorb! Jeff left us with three predominant takeaways, which I’ll share with you:

1) We’ve an enormous alternative in entrance of us.

2) The tempo of innovation and acceleration, and the state of the portfolio, are the strongest we’ve seen in a long time, with every thing we have to win.

3) Most significantly: Cisco is, and can at all times be, a partner-led firm.



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