Automation

Continental debuts world’s first automotive show embedded in clear Swarovski Crystal

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World premiere on the Client Electronics Present (CES) in Las Vegas: Continental and Swarovski Mobility current revolutionary show for premium automobiles

Know-how firm Continental is showcasing its Crystal Middle Show for the primary time on the Client Electronics Present 2024. In a world-first, the premium automotive show is absolutely embedded in a trendy crystal housing – opening up utterly new potentialities to combine minimalist luxurious into automobile interiors with its frameless and semi-transparent look. The ten-inch show relies on the newest microLED know-how that allows unprecedented ranges of brightness and distinction. The image-generating microLED panel is suspended in an artfully composed crystal physique, creating the phantasm that the content material displayed is floating. The distinctive mixture of the automotive show and actual crystal was developed in collaboration with Swarovski Mobility. For this answer, the know-how firm Continental was honored with a CES Innovation Award Honoree for excellent product design.

“With the Crystal Middle Show as a key part, we wish to flip the world of inside design on its head and create an revolutionary point of interest for premium automobiles of the longer term – one which grabs consideration and stirs feelings. We’re shifting away from the simple show of data and elevating it to a extremely customized consumer expertise,” mentioned Dr. Boris Mergell, head of the Consumer Expertise (UX) enterprise space in Continental.

Point of interest of the automobile inside: beautiful design meets state-of-the-art show know-how

The three-dimensional crystal type turns heads with its distinctive side lower developed in-house by Swarovski Mobility and underlines the elegant look of the Crystal Middle Show. The attention-catching association of the central info show offers automotive designers thrilling new methods to interpret the minimalist aesthetic in luxurious automobile interiors.

The Crystal Middle Show, as the important thing management factor, is on the coronary heart of the working idea and data playback. Its revolutionary design blurs the boundaries between know-how and intuitive interplay, because the semi-transparent and floating show brings in-car digital help programs to life in a manner that has by no means been seen earlier than. This places interplay between human and automobile (the so-called human-machine interface) on the coronary heart of an emotionalized model expertise.

Know-how and design in symbiosis: collaboration with Swarovski Mobility

To carry this distinctive mixture of know-how and aesthetics to life, Continental has entered a collaboration with Swarovski Mobility. It will permit the 2 corporations to pool their sources and leverage their experience right into a product that breaks new floor by way of each design and know-how. Specific focus was positioned on the volumetric crystal panel, which options distinctive faceting created utilizing particular grinding strategies. The consultants on the conventional Austrian firm succeeded in conceiving a fragile but extraordinarily sturdy crystal housing that meets the optical and technical challenges of in-vehicle use. The tinted crystal factor, hanging and clear, permits the driving force and passengers to see proper by to the middle console behind it. The elegant general look underscores the distinctive character and design.

“The Crystal Middle Show is the results of a mixture of manufacturing and course of applied sciences which along with Continental we applied into an revolutionary new design factor – one that’s as spectacular visually as it’s technically,” defined Peter Widmann, Senior Vice President B2B and Managing Director at Swarovski Mobility. He continued: “On this manner, our crystal turns into rather more than simply an inside design factor – customers expertise it as a key interplay interface within the automobile.”

Reducing-edge microLED show know-how for exceptional visible efficiency

A specific problem confronted by the engineers at Continental was to undertaking the show into the tinted crystal panel and merge every thing right into a seamless unit. This creates the phantasm that the content material being displayed is floating freely within the crystal. To realize this, the Crystal Middle Show employs superior microLED know-how. MicroLED shows function self-illuminating pixels and provide a lot higher brightness and superior distinction than comparable applied sciences. With the next-generation display screen know-how constructed into the Crystal Middle Show, Continental is paving the way in which for thrilling new luxurious inside ideas that would outline vehicles of the longer term.

CES 2024 Innovation Award honoree for the Crystal Middle Show

The symbiosis of premium crystal and modern show know-how was an enormous hit when the Crystal Middle Show debuted on the Client Electronics Present (CES) 2024 in Las Vegas. The world-first from know-how firm Continental was short-listed as a CES 2024 Innovation Award honoree within the class of “automobile tech & superior mobility”. The jury was impressed by the revolutionary and minimalist design mixed with the technical options of the show.

Continental at CES 2024

Continental will showcase its newest applied sciences at a personal construction exhibit in Central Plaza throughout from the Las Vegas Conference Middle from Tuesday, January 9 by Friday, January 12. The know-how firm has quite a few options that spotlight mobility improvements, from the street to the cloud.

SOURCE: Continental

4 thoughts on “Continental debuts world’s first automotive show embedded in clear Swarovski Crystal

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