Automation

Digital shift drives drivvn on-line new automobile gross sales

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E-commerce firm drivvn has seen automobile gross sales develop by 257% from £709 million in 2022 to £2.2 billion in 2023.

The corporate now helps 14 manufacturers in 10 international locations throughout Europe and has expanded its buyer base into the fleet sector. The tempo of e-commerce progress continues to speed up as drivvn’s newest on-line retailer achieved £100m in gross sales in its first two months.

Commenting, Peter Brown, chief govt of drivvn, mentioned: “Our mission is to assist the automotive trade speed up its e-commerce providing, giving prospects a seamless omnichannel expertise. As we proceed to scale, we deliver higher data-led perception into the gross sales course of to continuously enhance the patrons’ journey and profitable conversion to sale.

“We now work with OEMs, fleet corporations and sellers to enhance gross sales conversion, and our objective is to develop into the biggest international supplier of automotive e-commerce options. Our modular method ensures that our expertise could be rapidly deployed to enhance any facet of the net gross sales journey from automobile comparators to finance choices.”

Primarily based in Warwick and places of work throughout Europe, the crew at drivvn has grown from 40 to 55 within the final 12 months as the corporate invests in its growth capability, information perception and shopper administration.

The e-commerce firm counts Audi, Citroen, Fiat, Ford, Opel, Peugeot, Vauxhall, Volvo and VW as its shoppers. During the last 12 months, it has additionally launched new channels for Motability and has simply delivered its first multi-brand leasing answer.

“On-line gross sales proceed to develop even because the trade continues to see registrations fall under pre-pandemic ranges,” mentioned Brown. “Each automotive enterprise will need to have a web-based providing that lets prospects be part of up their on-line journey with their retailers. We have now been working exhausting to verify brokers and retailers get entry to all prospects within the journey, in order that the client expertise is seamless from begin to end.”

drivvn is a completely owned subsidiary of the TCC Group and helps companies to speed up on-line gross sales by its e-commerce shops and channels, accessible as bolt-on modules to present options or as a full end-to-end journey.

 

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