Easy methods to Promote Artwork On-line: The 2023 Insider’s Information

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Making a dwelling as a profession artist is greater than creating stunning artwork. It includes understanding easy methods to construct an viewers, easy methods to worth artwork merchandise, and the distinctive necessities for transport artwork. It means pondering like an entrepreneur.

Earlier than ecommerce platforms, artists relied on third-party gallerists, brokers, and retailers to distribute work. Right this moment’s creator instruments permit impartial artists to personal their distribution streams, creating and promoting their artwork on-line—and on their very own phrases.

This shift has allowed gallerists and curators to characterize extra artists and increase into promoting reasonably priced artwork prints on-line to succeed in wider markets.

Whether or not you’re a creator or a curator trying to make cash on-line by promoting artwork, this step-by-step information will train you easy methods to promote artwork on-line, with recommendation from profitable gallerists and painters.

Easy methods to promote artwork on-line

  1. Select what you are promoting mannequin
  2. Resolve what to promote: authentic artwork vs. reproductions
  3. {Photograph} and scan your work
  4. Discover a printer to print your artwork
  5. Construct your model as an artist
  6. Set retail costs to your merchandise
  7. Construct an ecommerce retailer to promote your artwork on-line
  8. Uncover extra channels for promoting artwork
  9. Promote your artwork offline
  10. Work with galleries to promote your artwork
  11. License your artwork 
  12. Market your artwork model
  13. Bundle and ship your artwork
  14. Perceive plagiarism and copyright for artists

Within the following sections, we’ll cowl the fundamentals of promoting artwork on-line for inexperienced persons and seasoned artists alike. Discover matters for each degree together with working with printers and coping with plagiarism. 

Portrait of artist Maria Qamar in her studio
Artist Maria Qamar in her studio. Hatecopy

It doesn’t matter what kind of artwork you’re into—authentic acrylic work, digital artwork prints, sculpture—this useful resource has actionable recommendation for each artist. Hear skilled recommendation from Spoke Artwork gallerist Ken Harmon, Ferme à Papier proprietor Cat Seto, and artist Maria Qamar, a.ok.a. Hatecopy. From studying easy methods to promote work on-line to reproducing your work as merch, these specialists will stroll you thru each step.

1. Select what you are promoting mannequin: Promote your personal artwork or works by different artists

There are two methods to promote artwork on-line: create or curate. Cat constructed her profession each methods, by creating and promoting her personal work and representing the work of others in her boutique. Which one is best for you? 

Create and promote your personal artwork

An artist examines a painting in her own studioAs an artist, you’re the creator, producing authentic artwork, reproductions of originals, or digital paintings, and promoting on to your clients or not directly by a gallery, retail companion, or agent. 

It’s by no means been simpler for artists to promote instantly, with rising creator instruments popping up seemingly day by day. 

Artist Maria Qamar runs her personal on-line store, the place she sells artwork prints and merchandise, eliminating the intermediary and holding her prices low. However she additionally leans on relationships with skilled galleries to exhibit and promote authentic paintings. 

For those who’re studying easy methods to promote work on-line, observe that galleries can expose your work to new audiences. They could even have entry to sources and professionals to assist promote, exhibit, deal with, and ship paintings.

Curate the works of different artists

A man stands in a modern gallery examining a piece of artFor those who’re not personally an artist however you will have a fantastic eye and a love of the artwork world, you may nonetheless get into the sport of promoting artwork as a curator. 

Some artists might not be into advertising and marketing or determining one of the best ways to promote artwork on-line and as a substitute depend on gallerists, curators, and retail companions to deal with this facet of the enterprise. As a companion to artists, you make a proportion of the promoting worth in alternate for what you are promoting information and repair.

There are a number of methods to work with artists to promote their artwork on-line—be it promoting originals or prints, or licensing works to be printed on merchandise or utilized in publication. “Most galleries provide an business normal 50% consignment cut up for authentic artwork,” says gallerist Ken Harmon. “The artist gives the paintings, we do our greatest to promote it.” 

2. Resolve what to promote: authentic artwork versus reproductions 

One of the simplest ways to promote your artwork on-line will rely upon the character of your artwork and your chosen medium. You might select to promote your artwork, promote reproductions of that work, or each. 

Fantastic artists utilizing traditional mediums and promoting at excessive worth factors might select to promote solely originals, for instance, whereas digital artwork, which will be reproduced with out lack of high quality, is nice for prints and merch. Nevertheless, most artwork created in 2D mediums have a number of choices for producing limitless gross sales on a single work.

Think about the next codecs:

  • Authentic artwork: Work, drawings, illustrations (Observe: you may promote each the unique artwork in addition to prints of the identical work)
  • Restricted- or open-edition prints: Framed, unframed, or prints on canvas)
  • Digital artwork or digital downloads: Desktop wallpaper, templates, print-at-home artwork, and many others.
  • Customized artwork: Made to order from a buyer request or commissioned by a enterprise.
  • Merchandise: Your artwork printed on hats, iPhone circumstances, mugs, t-shirts, enamel pins, greeting playing cards, stationery, and many others.
  • Repeat prints: On cloth, wrapping paper, or wallpaper
  • Licensing: “Renting” work to different manufacturers or publications (nice for illustrators and photographers)
  • Collaborations with manufacturers: Restricted assortment offered by the companion model’s retailer

Indigenous artist Patrick Hunter creates price-accessible reproductions of his work on items like greeting playing cards and attire.

Webpage featuring products from artist Patrick Hunter's collection

Some mediums, like sculpture, are harder to breed or use for merchandise functions. However for these inconceivable to scan and print, there are nonetheless methods to generate further revenue from a single design. For instance, clay works might use the identical mould to generate comparable items, and 3D designs will be created time and again with a 3D printer.

Reproductions of artwork: open version versus restricted version

Product collection page from artist HATECOPY's website
Hatecopy artwork adorns merch, attire, and different items on Maria’s personal web site. Hatecopy

Reproducing artwork on t-shirts or mugs, or as artwork prints signifies that a single work can bear fruit indefinitely—or for a restricted time. There are two methods to strategy promoting your artwork as prints: open version or restricted version.

What’s open version? 

Open version means printing and promoting a vast variety of merchandise (reproductions or prints of an authentic work).


  • You may proceed to revenue from a single piece of artwork indefinitely whereas there may be nonetheless demand for it. 
  • Your artwork can unfold far and extensive by the arms of glad clients who’re by no means met with an “out of inventory” warning.


  • The limitless availability of your items might devalue your work general.

What is proscribed version?

Restricted version means printing solely a sure variety of prints earlier than they’re gone. These are sometimes numbered and signed by the artist so as to add worth and authenticity.


  • The impact is very like that of a restricted time provide: creating a way of shortage and urgency is a superb advertising and marketing technique
  • The restricted availability provides worth to the artwork, which means you may promote prints at increased worth factors


  • As a result of the demand is increased than provide, this creates a secondary market the place patrons resell the items at inflated costs.
Product page from Spoke gallery's website
This print by Van Orten Design has a restricted run of 100 prints accessible on Spoke’s web site. Spoke Artwork

Spoke usually opts for the restricted version technique. “We work actually laborious to search out issues which are very particular to promote. Issues which are particular must be handled like they’re particular,” Ken says. 

To assist reduce reselling, Spoke will restrict portions of sure prints per buyer. “Ensuring that the actual followers are literally those who’re in a position to get the issues that we promote is at all times a precedence,” Ken says.

3. {Photograph} and scan your work

A man stands in front of a large street art mural taking a photoPhotographing and representing your merchandise clearly and precisely is vital for any on-line small enterprise. With out the flexibility to really feel a product, potential clients must get the most effective sense of what they’re shopping for by clear and detailed photographs. 

When you have a nasty picture of your work or the picture doesn’t characterize the work precisely, you’re going to have a tougher time promoting it.

Ken Harman, Spoke Artwork

Promoting artwork on-line is not any exception. “When you have a nasty picture of your work or the picture doesn’t characterize the work precisely, you’re going to have a tougher time promoting it,” says Ken. Or, you’ll be caught coping with sad clients and processing returns.

Photographing artwork to promote

Product images for artwork is somewhat trickier than different merchandise, and a primary gentle setup should trigger glare or coloration irregularities. Think about hiring knowledgeable to shoot bigger works or artwork with any three-dimensional or shiny components.

A few illustrated greeting cards arranged on a table with other objects
Way of life photographs that characteristic your merchandise or artwork in an area or scene assist to encourage your clients and present scale. Ferme à Papier

For those who’re promoting merch or different merchandise that characteristic your artwork, the final guidelines of product images apply. Take clear photographs from a number of angles in addition to zoomed-in photographs to point out texture and element. Way of life photographs (your product in a scene) are nice to your homepage and social media and assist to point out scale. 

Print-on-demand providers usually present mockup photographs you should utilize in your product pages in lieu of or along with images. 

Scanning artwork to promote

For 2D works, Ken recommends scanning as an reasonably priced and efficient different to images. “Essentially the most price efficient method to try this is to get a desktop scanner and scan the work in components and sew it collectively digitally,” he says. “For those who’ve received a chunk with a high-gloss coating or a resin, that’s somewhat tricker, however for almost all of works on canvas or paper, it’s fairly simple.” Within the case of tougher scans, galleries and different printing providers might help.

In each circumstances, you’ll need the ultimate product to characterize your work as carefully as doable so you should utilize it in your portfolio or promote the work as prints or digital artwork.

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4. Discover a printer to print your artwork

A person operates a commercial printerUnderstanding easy methods to promote your prints of your paintings comes right down to getting very pleasant with a printer, whether or not that’s your at-home inkjet or an organization that handles the duty for you. There are a number of choices, from DIY to fully arms off, that can assist you promote artwork prints and different merchandise to your viewers.

DIY printing

It’s doable to start out promoting your personal paintings by creating high quality prints your self with high-quality paper, ink, and an at-home workplace printer. As a brand new artist, this technique can hold prices low, however could also be unsustainable as you scale over time. 

“At first, I might print, bundle, and ship by hand each single poster that was ordered,” says Maria. “Sooner or later the quantity turned a lot that I couldn’t make time to attract. I used to be spending all of my days delivering and in transit.” 

This technique is normally restricted to promoting artwork prints on paper, however some specialty residence printers might mean you can print on canvas paper or cloth designed particularly for this objective.

Utilizing a printing firm

A neighborhood or on-line printing firm can reproduce your work en masse and may even provide bulk reductions if you’re printing lots of the identical piece. This may be one of the best ways to promote artwork on-line when you’ve got a small catalog and excessive gross sales quantity of these items. 

With this technique, you’ll nonetheless be accountable for packaging and transport the prints you promote on-line. These corporations can usually produce high-quality prints on account of extra superior printers.

It’s vital that we’re the final units of eyes inspecting, packaging, and transport the product to our clients.

Cat Seto, Ferme à Papier

Artist and store proprietor Cat Seto usually prints giant batches for assortment releases. Whereas she does use print-on-demand providers, the prints arrive at her studio first, slightly than transport on to the shopper. “It’s vital that we’re the final units of eyes inspecting, packaging, and transport the product to our clients,” she says.

Print on demand

A selection of art products for sale on an ecommerce site
Ferme à Papier

Print on demand is probably the most hands-off and versatile possibility and the best solution to promote artwork on-line—particularly when you plan to promote your work printed on merch like t-shirts or caps. 

Print-on-demand providers usually combine along with your on-line retailer. When an order is positioned, the combination triggers that piece to be printed and shipped on to the shopper. This can be a nice possibility for promoting artwork on a finances, as there isn’t a must put money into gear or stock. 

When the variety of orders exceeded her capability to print and ship work herself, Maria upgraded to utilizing a print-on-demand firm. “All I’ve to do is add and let it do the work for me,” she says. “Now I can deal with truly creating the paintings and connecting with folks.”

Print-on-demand merchandise don’t simply cease at paper prints. Your artwork will be printed on a lot of objects to promote, from telephone circumstances to stickers.

💡 Tip: Request samples from the print-on-demand supplier so you may examine the colours and high quality of the print. That is particularly vital if objects can be despatched on to your clients.

5. Construct your model as an artist

Pedestrians pass a large mural that reads "BANKSY"

As an artist studying easy methods to promote your paintings, your model might evolve as a pure extension of your artwork. Your chosen fashion and medium will outline you as an artist and you’ll naturally entice followers and patrons based mostly on this alone. Nevertheless, there are various choices you will want to consciously make if you begin to consider your self as a enterprise in addition to an artist.

As a result of artwork is a private and typically emotional buy, your model story as an artist may issue into somebody’s determination to purchase. And different enterprise property like packaging and website design ought to mirror or complement the visible aesthetic of the work itself.

Your branding train ought to reply the next:

  • Do you create and promote artwork beneath your personal title, a pseudonym, or a model title?
  • How will you strategy model storytelling? How a lot of your private story will you inform?
  • Do you will have a mission, values, or a trigger that you just wish to talk by your model?
  • Exterior of the artwork itself, what’s the visible route of your model identification? What’s the tone of your communication?
  • What branding property do you want? Even with out design abilities or the finances to rent a graphic designer, you may generate a emblem with a emblem maker and execute branding design with free and easy instruments.

The reply to those questions will enable you to construct a set of name pointers that can kind the inspiration for web site design, advertising and marketing supplies, and many others. For those who finally scale what you are promoting, these pointers will enable you to keep model consistency as you delegate duties to workers or different companions.

Your model story can floor in a number of locations together with your social media content material, inserts in your packaging, and on an About web page in your web site, like this one from Australian artist Sarah Migliacco.

An about page on the website of an Australian artist

Many artists construct fan bases based mostly on their on-line personas or private manufacturers which are carefully tied to their artwork. Tatiana Cardona, often known as Feminine Alchemy, has chosen to place her face on the heart of her social media technique.

A grid of Instagram photos from a cermaic artist

For Cat, the causes closest to her coronary heart are central to her model. Cat’s model values affect the varieties of initiatives she takes on with manufacturers and shoppers. “In collaborating, I believe it’s vital to not solely keep true to your model,” she says, “however to have the ability to pay attention and be proactive to whomever you might be collaborating with.”

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6. Set retail costs to your merchandise

An artist stands in her studio in from of white textural art
When setting retail worth for artwork, take into account extra subjective points like worth, demand, and recognition of the artwork or artist. Pexels

How do you promote artwork on-line—and really make cash doing it? Making a dwelling as a working artist is feasible if you understand how to worth and worth your work. Pricing artwork is difficult as a result of it doesn’t essentially match neatly into typical pricing methods

Pricing authentic artwork

Operating any enterprise that can be sustainable in the long run includes being worthwhile in some unspecified time in the future. To attain this, you will want to cost your artwork accordingly. For those who’re simply starting to experiment with easy methods to promote your artwork and don’t have a extensively identified title, you can begin with a easy formulation to cost your authentic artwork:

Your price to promote and market the piece + materials prices + different bills + your markup (revenue) = retail worth

For this technique, it’s useful to issue within the time you spent creating the artwork. It’s typical for artists to undervalue their time and work, particularly at first.

Figuring out what your merchandise stand for and what you aren’t keen to compromise are key elements in driving choices about pricing.

Cat Seto, Ferme à Papier

The place the formulation above fails is that the worth of artwork is subjective and never essentially depending on concrete particulars like materials price or labor hours. Well-known artists can fetch exponentially extra for a chunk that has roughly the identical creation prices as that of a brand new artist. Test the market to check your pricing to comparable artists at comparable ranges and alter accordingly. 

💡 Tip: You may work with gallerists, who’re specialists at valuing and pricing artwork, to set a worth that is sensible for you, the gallery, and the market. Observe that the gallery will take a minimize of the retail worth when promoting work on-line and IRL.

Pricing artwork prints

Promoting artwork prints or different varieties of copy can observe a extra easy pricing formulation: 

The price of printing + your price to promote and market the print + different bills + your markup (revenue) = retail worth

Your markup could also be on a scale relying on whether or not you promote open- or limited-edition prints. Different bills might embrace workplace provides, software program or app charges, skilled providers, studio lease, and extra.

“Figuring out what your merchandise stand for and what you aren’t keen to compromise are key elements in driving choices about pricing,” says Cat. For her, printing on sustainable paper was a must have, though it might drive up materials prices and finally the retail worth. Speaking these choices to the shopper is vital, particularly in case your costs are increased than common.

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7. Construct an ecommerce retailer to promote your artwork on-line

A woman sits at a desk typing on a laptopOne of the simplest ways to promote your artwork on-line is thru your personal ecommerce retailer. You’ve already accomplished quite a lot of the work when you’ve established model pointers, pricing, and enterprise mannequin (originals, prints, or merch)—this half is solely meeting.

Crucial pages

Each ecommerce retailer ought to have just a few key pages that clients anticipate to see when looking. These embrace a homepage, contact web page, About web page, assortment pages, and product pages. Some lesser identified however vital pages to think about are phrases and circumstances, FAQ, privateness coverage, and transport coverage pages. 

A webpage on artist Tracie Andrews' ecommerce site
Tracie Andrews

For artists, a gallery or portfolio web page might also be helpful when you plan to license your work, promote by galleries, provide customized artwork, or entice model partnerships

A portfolio page on artist Alex Garant's website
Alex Garant

Retailer design and themes

When organising your on-line artwork retailer, select a Shopify theme that lets your artwork breathe—giant photographs and many white/unfavourable house. Themes are like templates that you just construct upon, layering in your personal photographs and duplicate, and tweaking colours and format to fit your enterprise.

A few of our theme picks for promoting artwork on-line embrace:

Whereas Shopify themes are designed to be custom-made simply with no code, you may alter your theme even additional by hiring a Shopify Skilled that can assist you with design or improvement work.

Spoke Art's homepage on it ecommerce webiste
Spoke Artwork’s web site makes use of a easy theme that prioritizes massive photographs and lets the artwork be the star. Spoke Artwork

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Apps for artwork shops

The Shopify App Retailer is full of apps that plug instantly into your on-line retailer to resolve particular ache factors, add distinctive options, and enable you to run your retailer extra effortlessly—permitting you to deal with the artistic points of the enterprise.

App solutions to assist promote your artwork on-line:

  • Print-on-demand apps. For those who promote your paintings as prints and merch, apps like Creativehub, Printful, or Printify can sync along with your retailer.
  • Gallery apps. An app like POWRful Photograph Gallery can be utilized to create a portfolio or catalog of your work to share with galleries or manufacturers trying to companion with you.
  • Social advertising and marketing apps. Preserve website content material contemporary with an app like Instafeed that pulls Instagram photographs right into a gallery in your website.
  • Product web page apps. For those who’re providing a selected piece of paintings with overlapping choices (dimension, body or no body, paper kind, and many others.), use an app like Daring Product Choices to layer merchandise variants.

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8. Uncover extra on-line channels for promoting artwork

What’s the most effective place to promote artwork on-line? Other than your personal on-line retailer, it’s the place your ultimate buyer is already hanging out. When you have amassed a following on a selected social media channel, for instance, that may be a fantastic place to start out.

Having an omnichannel technique is vital for shielding your independence as a creator. A standalone website lets you personal the appear and feel of your house in addition to the viewers you construct. However layering on different channels might help you entry further markets and construct your private model as an artist.

The place to promote your artwork on-line:

  • A standalone ecommerce website utilizing an ecommerce platform like Shopify.
  • On-line marketplaces like Etsy, Amazon, or eBay can plug instantly into your on-line retailer, permitting you to sync gross sales and attain wider audiences.
  • Different art-specific marketplaces enable you to present up the place artwork lovers congregate (Society 6, Artfinder, Saatchi Artwork, Fantastic Artwork America, and many others.).
  • Social promoting channels like Fb and Instagram that combine along with your Shopify retailer.
  • Wholesale or consign to different on-line boutiques and galleries. You may browse wholesale markets to search out suitable retailers that wish to promote your artwork.
  • Collaborations with different artists who promote paintings on-line. Get publicity to their audiences by producing collab work to promote and promote on each your website and theirs.

Cat sells direct to clients and works on customized initiatives for shoppers and types, along with her wholesale enterprise. “If I had tried to stability all of those from the onset,” she says. “I imagine I might have been overwhelmed.” 

Join with buyers on TikTok

Shopify comes with highly effective instruments that can assist you inform your model story and create TikTok in-feed advertisements in minutes. Make gross sales on TikTok and handle all of your orders, returns, and funds from Shopify.

Begin promoting on TikTok

9. Promote your artwork offline: gallery exhibitions, pop-ups, and occasions

Two people look at art in a contemporary gallery

As a result of Maria works often in conventional mediums, a lot of the affect of the feel and scale of her work will get misplaced digitally. “It’s precise bodily work, so after we do displays, you may stroll right into a gallery and see that I’m an actual one that has technical abilities and may do work and enormous scale installations,” she says. 

Artists may also join with followers and discover new audiences by promoting artwork offline. You need to use in-person experiences to drive folks again to your on-line retailer.

Think about the next when promoting your personal paintings IRL:

  • Associate with a gallery to exhibit work and generate buzz.
  • Look into native artwork markets, artwork festivals, and occasions, and arrange a one-time or semi-permanent sales space.
  • Consign or wholesale with artwork, present, or way of life retail shops, or arrange a small pop-up inside an current retailer.
  • Open your studio to the general public if you launch your web site, or hold constant weekly open-studio hours to ask followers into your course of.
  • Run a pop-up store (companion with different artists to scale back prices).
  • “Lend” or consign work for décor to rising retail companies like cafés in alternate for the publicity.

Earlier than Ken opened his everlasting gallery, he dabbled in pop-ups as a method to construct his repute and validate the enterprise thought. For these promoting authentic works, some ingredient of in-person expertise is important, says Ken. “It’s very uncommon to discover a profitable artwork gallery that features solely on-line.”

Nevertheless, advances in know-how like 3D and AR for on-line shops and the pattern towards digital experiences might mark massive modifications for the artwork world sooner or later. It’s vital to observe client developments when you learn to promote your artwork and develop what you are promoting.

Begin promoting in-person with Shopify POS

Shopify POS is the best solution to begin promoting in-person. Take your model on the street and settle for funds, handle stock and payouts, and promote in all places your clients are—farmer’s markets, pop up occasions and meetups, craft festivals, and wherever in between.

Uncover Shopify POS

10. Work with galleries to promote your artwork

Art hangs on the wall in a modern pink-painted spaceYou may work with galleries to promote your artwork in your behalf if you’re not interested by dealing with the enterprise facet of artwork, or as a further channel to enrich your personal efforts. This partnership may give you entry to new audiences, together with critical artwork patrons and artwork collectors.

Listed here are just a few dos and don’ts when working with galleries:

DO try the gallery’s social media accounts. “When you have extra followers than that gallery does or that gallery doesn’t have quite a lot of followers, that will provide you with pause,” says Ken. A gallery ought to have the ability to provide you with a wider publicity than you may get your self.

DON’T strategy a gallery by way of social media (until they particularly ask for it). “Whereas social media is a significant focus for us, that’s simply not a really skilled solution to come throughout when you’re an artist,” says Ken.

DO your analysis and phone solely these galleries who characterize work in keeping with your personal fashion. “You may’t promote avenue artwork to anyone who collects impressionism,” says Ken.

❌ DON’T sacrifice high quality for amount. “It’s irritating when an artist who’s hoping to catch our consideration tags us and 20 different galleries all in the identical put up.” Choose the highest few galleries that you just wish to work with most and ship particular person outreach to every.

DO your homework. “Discover the title of the director or the curator for the gallery,” says Ken. “Having the ability to personalize an e mail is a superb first step in that course of.”

11. License your artwork 

Other than promoting bodily artwork—each authentic and reproductions—there’s one other solution to make cash as an artist: licensing. Licensing your artwork includes promoting permission for a model, enterprise, establishment, company, inventory images website, or particular person to make use of a digital model of your picture for a selected use case and timeframe.

A page advertising the services of an artist on Behance
Artists usually use websites like Behance to search out shoppers to license illustration or design work. Behance

Licensing contracts differ and will embrace limitless use rights or the best to make use of a digital artwork picture indefinitely, although normally there are limitations in place to guard the artist. Perceive what you’re signing earlier than getting into into any authorized settlement, and ensure you continue to retain possession over your picture.

💡Tip: Seek the advice of a contract lawyer for assist in negotiating the phrases of your licencing agreements. That is particularly vital as you achieve extra cachet or the worth of your artwork will increase.

12. Market your artwork model

Many artists like Maria began on social media, rising a following first earlier than launching a retailer and monetizing their work. The channel the place you’ve gained probably the most traction at first is a pure place to spend your power and advertising and marketing {dollars} first.

Artist Adam Spychala makes use of Instagram—a platform the place he has over 100,000 followers—to advertise his work and his print store.

There are a number of methods to market your artwork and drive site visitors to your gross sales channels. Attempt these advertising and marketing methods to your model:

  • Paid advertisements. Run advert campaigns on platforms like Google or Fb.
  • Put money into natural social content material by posting persistently and interesting with followers and artwork communities often. 
  • Run contests or provide unique reductions. Use these to assist construct your e mail listing.
  • Use influencer advertising and marketing. Attain out to creators and press if you launch your website or a brand new assortment.
  • Apply web optimization. Study ecommerce web optimization to assist enhance your retailer’s discoverability on serps.
  • Attempt offline advertising and marketing. Take part in artwork exhibits and markets or work with a gallery to increase your attain to new, bigger audiences.
  • Use content material advertising and marketing. Leverage your experience to create content material round artwork, tutorials, behind-the-scenes sneak peeks, and many others., both by a weblog, TikTok account, YouTube channel, or podcast.

Artist Segun Caezar takes followers behind the scenes with content material that demonstrates his course of of making his work.

In the end, you will want to stability how a lot time you will have for advertising and marketing along with your ability degree and willingness to create content material. Typically artists prefer to deal with what they do greatest and depart the remaining to specialists. Working with retail or gallery companions might lead to smaller margins, however will take the onus of promoting off your plate.

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Market what you are promoting with Shopify’s buyer advertising and marketing instruments

Shopify has the whole lot it’s good to seize extra leads, ship e mail campaigns, automate key advertising and marketing moments, section your clients, and analyze your outcomes. Plus, it’s all free to your first 10,000 emails despatched per 30 days.

Uncover Shopify’s buyer advertising and marketing instruments

13. Bundle and ship your artwork

As artwork is visible, you must take note of the smallest particulars, right down to how your artwork is packaged and shipped. Artwork that arrives undamaged is the naked minimal—give your clients an expertise that matches the standard and care you place into your work. 

As artwork will be fragile, observe these pointers for making certain your work arrives protected and sound.

DIY transport for artwork

A person holds a cardboard tube used for shipping art
The Paper Tube Co. sells inventory and customized tubes which you could model to ship your outsized artwork prints professionally. The Paper Tube Co.

If you’re transport authentic artwork, or elect to ship prints and canvases your self, slightly than by a print and achievement firm, take additional precaution along with your packing. Bigger prints and posters are greatest shipped in cardboard mailing tubes, and smaller prints in inflexible cardboard mailing envelopes. 

Use glassine (a water and grease-resistant paper) or clear cellophane sleeves to guard prints inside the packaging. Customized branded packaging like tissue paper or poly envelopes that characteristic your branding or artwork can spark delight with clients and enhance their expertise along with your model.

Many ecommerce platforms combine with transport suppliers and transport apps that can assist you discover the most effective transport charges for every market and bundle. Decide if you’ll provide free transport and roll the transport price into the retail worth or cost a flat payment to maintain transport clear.

Delivery costly and outsized authentic paintings

Framed works and canvases require further precautions. Packaging provide retailers provide packing and transport supplies like cardboard corners and specialty field sizes designed particularly for artwork.

For those who’re transport authentic work to a gallery or artwork collector, there are methods to chop prices. “The associated fee to ship an outsized portray that’s stretched on a canvas will be fairly substantial,” says Ken. “Typically what we do is unstretch a canvas, roll it in a tube, and ship it that method, which dramatically lowers the freight prices. Then we will have the canvas stretched regionally.”

Delivery artwork direct with print on demand

The simplest solution to promote paintings on-line is to outsource all the printing, achievement, and transport to a print-on-demand companion. They can entry nice transport charges on account of quantity and partnerships with carriers.

Delivery insurance coverage for wonderful artwork

Insurance coverage is vital when transport authentic works, as a misplaced or broken bundle can’t get replaced. Many normal carriers provide pretty primary insurance coverage on most packages, and when you promote your artwork you must look into the particular additional protection prices and limitations of every provider’s insurance coverage choices. 

For those who’re promoting your personal paintings at excessive worth factors, Ken takes further measures to make sure the security of the work. “Delivery something value greater than a thousand {dollars} is certainly tough,” he says, suggesting that artists look into utilizing a non-public freight firm or a provider that focuses on artwork dealing with, regardless of the upper prices.

🎨 Study extra: Delivery & Success 101: A Step-By-Step Information for Getting Your Merchandise to Your Clients

14. Perceive plagiarism and copyright for artists

Artist Tuesday Bassen waged conflict on copycats—giant chain shops who ripped off her authentic designs—by hiring a lawyer and taking her story to the media. Nevertheless, each Maria and Ken say copycats and plagiarism are simply an unlucky actuality of doing enterprise. Maria took authorized motion solely as soon as, earlier than shifting her perspective.

“On the finish of the day, it took me my entire life to learn to do that,” Maria says. “If anyone is copying me, they’re going to have to take a seat down and finally be taught for themselves, as a result of eventually they’re going to expire of concepts.”

It’s an indication that I’m inspiring others and that what I’m doing is correct, as a result of they wouldn’t copy me in any other case.

Maria Qamar, Hatecopy

Maria takes Hatecopy’s copycats as a sign that she’s onto one thing.“It’s an indication that I’m inspiring others and that what I’m doing is correct, as a result of they wouldn’t copy me in any other case,” she says, “I’m not offended or bothered by it anymore.”

For galleries that characterize a number of artists and promote artwork on-line, copycat web sites are a constant downside. “We do have a difficulty with varied on-line websites simply bootlegging what we do,” says Ken. “It’s a part of the best way the world works, sadly. We do our greatest, nevertheless it occurs.”

Whereas copycats could also be a actuality, artists and companies have authorized recourse and may search the recommendation of a copyright lawyer to assist shield mental property earlier than infringement occurs.

Right this moment’s the day to start out promoting artwork on-line 

A painter works on art in his studioFor a lot of rising artists, one of the best ways to promote your artwork on-line is to only get began with what you will have at your disposal. Cat began her artwork enterprise from a spare bed room. Whether or not it’s a basement or a kitchen desk, it could actually work as your launch pad. 

On this stage of what you are promoting, you’ll put on all of the hats: creator, marketer, packer, shipper, net designer, and customer support rep. Cat describes this time in her personal journey as lean and humbling. “It gave me assurance of understanding each facet of my enterprise in and out,” she says, “together with its strengths and weaknesses.”

Pondering of your self as an entrepreneur proper from the get-go can be essential to your path to turning into a profitable artist. You might stumble as a artistic to be taught the enterprise points, however they’ll finally enable you to develop and scale what you are promoting promoting work on-line. Finally, you may delegate and automate, permitting you to deal with what you do greatest: making stunning issues.

“You may know the whole lot about enterprise and you can know the whole lot about artwork,” says Maria, “nevertheless it’s the mixture of each that basically makes a profitable model.” 

Characteristic illustration by Pete Ryan

Easy methods to promote artwork on-line FAQ

What’s one of the best ways to promote my artwork on-line?

One of the simplest ways to promote artwork on-line is by constructing your personal branded ecommerce website with a platform like Shopify. You may also promote your work on a crafts and artwork market like Etsy or on social media platforms like Instagram and Fb Retailers. Perceive the place your goal clients like to buy to search out out the most effective place to promote your artwork on-line.

What steps do I must take to promote my artwork on-line?

If you’re an artist trying to learn to promote artwork on-line, you may rise up and working in just a few easy steps:

  1. Select your format: originals or reproductions.
  2. Discover a printer (for reproductions).
  3. Construct your artist model.
  4. Arrange a web based retailer.
  5. Broaden your attain by promoting by marketplaces or on-line galleries.
  6. Market your artwork enterprise.

Is promoting artwork on-line worthwhile?

Sure, promoting artwork on-line will be worthwhile when you’re intentional about your pricing and advertising and marketing methods. It’s vital to grasp your prices, together with artwork supplies, ecommerce or market promoting charges, advertising and marketing prices, and different overhead will enable you to set retail costs that embrace a revenue margin. When you learn to promote artwork on-line, you may discover the numerous channels that may assist get your artwork into the arms of followers. Promoting on marketplaces will enable you to attain larger audiences and make extra gross sales, however be cautious of charges that may minimize into earnings. 

How can I promote my authentic artwork on-line?

Studying easy methods to promote artwork on-line begins with understanding your model and the best channels to search out your viewers. Typically your personal on-line retailer would be the greatest place to start out promoting authentic artwork. Worth level for authentic artwork can be a lot increased, so it’s vital that you just construct a robust, loyal viewers to your work. Diversifying your gross sales channels, like additionally working with a web based gallery or a website like Fantastic Artwork America to promote work on-line, will enable you to broaden your publicity as an artist. 

What kind of artwork sells probably the most?

This can be a tough query as a result of artwork could be very broad and subjective. Whenever you promote prints of your work, it may be very worthwhile as a result of you may proceed to generate revenue from a single piece. Cheaper price factors (versus authentic artwork) imply you seemingly can promote extra quantity. Curators ought to observe developments in artwork and design to assist perceive what artwork collectors and potential patrons are shopping for, then work with artists which have excessive success potential. As a creator, you must lean into the fashion that you just do greatest and construct a following from there. 

Can you’re employed with galleries to promote your artwork?

Sure, you may work with galleries to promote your artwork. Each on-line and bodily galleries are at all times searching for new expertise to characterize. They might help with on-line artwork gross sales or promote your authentic paintings in a gallery exhibition. Many profitable artists profit from exhibiting their work on this method. Attain out with a personalised {and professional} e mail with hyperlinks to your portfolio. Every gallery might have completely different processes for submissions, so do your homework!

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