Forward of Apple’s $3k headset, solely 4% of teenagers who personal a VR system really use it

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A brand new research launched by Piper Sandler reveals how teenagers really feel about digital actuality. The info is attention-grabbing as we’re transferring nearer to Apple unveiling its first mixed-reality headset with a premium worth. Whereas Apple is predicted to intention its first headset at builders and professionals, the dearth of curiosity from the teenager demographic – who have already got a VR system – may foreshadow a problem for adoption.

Reported by CNBC, the brand new AR survey by Piper Sandler received suggestions from 5,600 teenagers. 29% of the teenagers recognized as already proudly owning VR {hardware} however simply 4% of them stated they use it each day. And solely 14% of them stated they use their VR system weekly.

One other piece of information from the research, teenagers will not be enthusiastic about future AR/VR gadgets. Wanting ahead, solely 7% of them “stated they deliberate to buy a headset, versus 52% of teenagers polled who had been not sure or uninterested.” That means those that already personal VR {hardware} aren’t impressed and lots of who haven’t tried it don’t actually care to.

With AR/VR failing to captivate the younger customers, Apple, Meta, and extra may face plenty of work to determine compelling use circumstances to drive widespread adoption.

The state of AR/VR

Notably, final month, Meta reduce the worth of its Quest 2 and Professional VR headsets after a tricky 2022 that noticed its Actuality Labs division lose an enormous $13.7 billion {dollars}.

In the meantime, Apple is engaged on its first combined actuality headset that might be unveiled as quickly as WWDC 2023 in June.

Whereas Meta’s Quest 2 now goes for underneath $500, Apple’s Actuality Professional headset is predicted to be priced far into the premium territory ~$3,000. However in contrast to Meta, Apple is predicted to go after builders and professionals with its first headset. That would assist it construct attractive use circumstances, however as Piper Sandler factors out in its research, we’re nonetheless within the “early days” of AR/VR.

Forward of WWDC after we may see Apple announce the Actuality Professional headset, take a look at our in-depth protection:

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