Honda Malaysia has introduced it delivered greater than 80,000 autos in 2023, which is sufficient to keep its primary place within the non-national passenger car section for a tenth consecutive 12 months. The consequence additionally means the corporate achieved its gross sales goal for 2023, which was set final March.
Final 12 months noticed the corporate launch 4 new fashions, together with the sixth-generation CR-V, the WR-V, the FL5 Civic Kind R in addition to the seventh-generation Metropolis facelift. On the point out of fashions, Honda Malaysia revealed the Metropolis sedan to be the best-selling mannequin in its line-up, accounting for 30% of whole gross sales in 2023.
That is adopted by the HR-V at 25% and the Metropolis Hatchback at 13%. In its official launch, the corporate mentioned the WR-V, HR-V and CR-V as leaders of their respective segments, which presumably entails non-national makes and fashions. The Civic was additionally named because the best-selling mannequin within the C-segment sedan market.
“2023 proved to be a difficult 12 months the place we confronted a aggressive market. Nonetheless, Honda Malaysia managed to beat and achieved our gross sales goal in 2023 with sturdy help from our sellers and the Malaysian authorities. Moreover, we want to specific our heartfelt gratitude to all Honda prospects who’ve performed an important function on this achievement via their unwavering help in the direction of the Honda model,” mentioned Hironobu Yoshimura, managing director and CEO of Honda Malaysia.
Singling out the WR-V, Honda’s compact SUV discovered its option to over 7,800 prospects throughout the first six months of its launch, with the RS being the most well-liked variant with 60% of whole WR-Vs bought. Honda Malaysia additionally touched upon its e:HEV hybrid line-up, which noticed whole gross sales improve to 7,700 items in 2023 from 4,100 items in 2022. This represents a development of 87%, and the 7,700 e:HEV automobiles bought contributed 28% to total hybrid gross sales in Malaysia.
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