Not too long ago, a brand new app referred to as Lemon8 has been making waves on social media, particularly on TikTok. With its latest surge in recognition, many individuals marvel what Lemon8 is and why it’s shortly turning into the primary way of life app within the App Retailer. We’ll dive into every little thing you’ll want to learn about Lemon8 app, together with its options, possession, and the way it compares to the social media large TikTok.
Lemon8 is a video and photo-sharing social media app that’s been round for some time however is new to U.S. social media customers. It’s presently the primary way of life app within the App Retailer, an enormous soar from an app that by no means reached the High 200 Total Charts within the U.S.
The app caters to customers’ pursuits in meals, magnificence, wellness, and journey, creating content material round particular subjects. The content material is aesthetically pleasing and curated, with trending subjects together with style, magnificence, meals, wellness, and journey. Customers can discover suggestions, get-ready-with-me fashion movies, and influencer-created content material that goals to encourage them to purchase one thing.
Who developed Lemon8?
Owned by ByteDance, Lemon8 is a sister firm of TikTok. ByteDance hopes that its connection to TikTok, the preferred app within the U.S., can affect customers emigrate from Instagram, an app that’s slowly shedding relevance amongst American customers.
Why is Lemon8 rising so quick?
Lemon8 app is a direct competitor of a preferred app within the East referred to as Xiaohongshu, or Little Crimson E-book, in English. Little Crimson E-book holds a big share of China’s social networking and e-commerce market, and Lemon8 hopes to do the identical within the West.
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Lemon8 is already widespread in Japan and Thailand, the place Little Crimson E-book is much less dominant within the way of life app sphere. Influencers on Lemon8 can hyperlink their TikTok and Instagram accounts to broaden their social media attain. TikTok creators are selling Lemon8 closely on the platform with #Lemon8partner hashtag.
Lemon8 vs. TikTok: Which is best?
Each Lemon8 and TikTok enable individuals to create content material that serves totally different audiences. Lemon8 app leans extra in direction of influencer advertising, whereas TikTok leans in direction of content material creation. Manufacturers or corporations will probably pay Lemon8 influencers to advertise their merchandise to promote their viewers a particular aesthetic or way of life, much like Instagram influencers.
On TikTok, some creators are paid to market merchandise or obtain a selected way of life. However most become profitable primarily based on what number of views their movies or reside streams obtain. TikTok creators sometimes have a distinct segment that they play into to interact their viewers, which might vary from cooking, dancing, comedy skits, academic content material, or simply showcasing their persona. Nonetheless, TikTok influencers can persuade their viewers that their content material is extra pure because it’s in video format.
The app’s advertising technique on TikTok has been to pay micro-influencers to publish and promote the app, hoping to compete with U.S.-based Instagram. Each Lemon8 and TikTok supply totally different alternatives for content material creation and influencer advertising, with every app catering to totally different audiences.