At greater than a fifth of the biggest German on-line retailers, cellphone numbers for customer support are both not obtainable or troublesome to search out. Consumers with a cellphone quantity typically solely have help throughout enterprise hours.
That is revealed within the Versandhandelsstudie 2023, analysis by Salesupply and parcelLab analyzing the service of the highest 100 on-line retailers in Germany.
The 2 firms scrutinized customer support and transport propositions of the biggest net sellers in Germany. Their analysis centered on the highest 100 names from the highest one thousand just lately printed by EHI and ecommerceDB of their E-Commerce Market Germany 2023 examine.
Customer support
The phone is probably the most provided buyer contact channel amongst main German webshops, with 93 out of the highest 100 providing this service. Nevertheless, a good portion of them requires clients to look extensively for the cellphone quantity. This makes greater than a fifth of the highest 100 not or barely reachable by cellphone for purchasers.
Of the 100 largest on-line retailers in Germany, 7 can’t be contacted by cellphone in any respect, as talked about. Moreover, 14 of the highest 100 gamers are solely obtainable on weekdays throughout enterprise hours.
14 on-line retailers can solely be reached throughout workplace hours
Aside from the commonest buyer contact channel (earlier than e mail at 81 % and chat at 28 %), the cellphone can also be the quickest channel for German internet buyers. On common, they had been linked after two minutes and 33 seconds, whereas emails are usually answered after a mean of 34 hours. 1 / 4 of the web retailers providing customer support through e mail reply inside an hour.
Delivery prices
The analysis additional signifies that free supply is on the decline among the many prime German sellers: solely 6 out of 100 firms now provide normal free supply, whereas the share was 14 % in 2020. Almost half of the massive on-line retailers now use an order threshold free of charge supply, and 45 % at all times cost transport prices.