New Heinz Ketchup Is Cashing in on a Standard TikTok Pattern

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The Kraft-Heinz Firm is inflicting fairly a pickle with its newest ketchup launch.

Immediately, the corporate introduced that it’ll launch a brand new pickle-flavored ketchup into the world beginning in 2024.

“Ketchup and pickles have proudly sat side-by-side on burgers and sizzling canines throughout America for over 150 years,” the corporate mentioned in a press launch. “Heinz immediately publicizes the launch of Pickle Ketchup, a brand new condiment that mixes the tangy and savory taste of pickles with the unmistakable style of Heinz Ketchup.”

Pickles are trending

The corporate says it is responding to America’s present obsession with pickles. Based on an October 2023 Datassential report, 73% of American shoppers reported that they benefit from the style of pickles. In reality, the pickle is on almost 50% of menus throughout the nation.

In 2023, a number of TikTok traits involving pickles have gone viral, incomes the hashtag #pickle 5.4 billion views.

“It is like a cult following,” Leah Marcus instructed The New York Put up earlier this yr. “The individuals who do like pickles are obsessive about them.”

Pickle mania has led to quick meals eating places incorporating pickles into their slushies, french fries, and pizza. Marcus herself stop her full-time job to begin a pickle firm.

The recognition of pickles was clearly not misplaced on Heinz.

“The present pickle craze in America mirrors the irrational love HEINZ followers have for the model, so it solely made sense for our latest ketchup to mix these two beloved tastes collectively,” mentioned Katie Peterson, Director of Heinz Innovation at The Kraft Heinz Firm.

Just a few months in the past, the corporate cashed in on one other pattern—Taylor Swift’s obvious love for ketchup and ranch dressing. The pop diva was photographed on the Kansas Metropolis Chiefs recreation consuming a hen tender with ketchup and “seemingly ranch dressing,” based on the Eras Tour X account. The corporate responded by releasing 100 bottles of the brand new ketchup-and-ranch sauce.

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