This yr, I’ve spent loads of time on the highway, assembly with prospects and capturing their tales for Now Go Construct. Right this moment, we’re releasing considered one of my favourite episodes, which options Veo, a sports activities know-how startup based mostly in Denmark. And whereas I might spend a whole put up on their historical past or their tech stack, I need to do one thing a bit totally different. I need to concentrate on what occurs behind the scenes.
An incredible quantity of effort goes into creating every episode of Now Go Construct. From buyer analysis, to pre-production, to filming, to post-production, the method spans months. Take for instance, interviews. We spend hours upon hours (generally a full week) interviewing prospects and gathering B-roll simply to provide a single 20-minute episode. It’s an unbelievable quantity of labor, however work I discover attention-grabbing, as a result of I’m continually studying how our prospects are utilizing know-how to resolve exhausting issues. However what occurs to the remainder of the footage?
A variety of what we movie is left on the chopping room ground. Veo is an ideal instance. I had a chance to sit down with two of the co-founders, Keld and Henrik, for practically 90-minutes. We mentioned the whole lot from the overwhelming work it takes to get a startup off the bottom to the challenges they’ve confronted constructing their very own {hardware}. However loads of this didn’t make it into the episode. So, I’d wish to share a little bit of that dialog with you now (and don’t fear, we’ve got trimmed it right down to 15-minutes).
In some ways, Veo embodies the management ideas we maintain true at Amazon, like “Invent and Simplify”, and “Are Proper, A Lot”. They work backwards from the client, and drive their choices with information. It’s a useful lesson for startups and younger companies alike.
It was an absolute pleasure to fulfill Keld, Henrik, and the entire fantastic folks at Veo. I hope you get pleasure from the newest episode as a lot as I loved filming it. Now, go construct!