Pentagon enjoys early BYD success, plans for better presence

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Pentagon Motor Group is having fun with vital early gross sales success with Chinese language producer BYD having already bought 60 autos within the first full month of operations.

Matched by a fourfold rise in on-line enquiries by way of its Lincoln dealership web site, the enterprise is now taking a look at its different areas to increase the BYD providing.

The Chinese language producer joined the dealership’s model line-up at its Motor Village web site on Tritton Street in Lincoln in December, becoming a member of Vauxhall, Peugeot, Mazda, and shortly Renault and Dacia.

David Peel, managing director of Pentagon, a core a part of Motus Group (UK), mentioned: “It’s an encouraging begin: BYD is the latest Chinese language model coming into the UK and European market, and it does so having not too long ago been judged the most important international EV producer, taking excessive spot from Tesla – no imply feat!”

“I went to the Munich Motor Present final 12 months, particularly to analysis BYD, and got here away very impressed. They had been the celebs of the present for many individuals I talked to, having invested in securing a significant presence. Their car platform is versatile, producing quite a lot of fashions throughout totally different segments, and the preliminary UK providing at our Lincoln centre includes the Atto 3, Dolphin and Seal. Nice wanting high quality merchandise designed with UK customers in thoughts.”

The arrival of BYD has already added an additional 5 jobs at Tritton Street the place all admin, gross sales, service and elements actions for the brand new arrival is being dealt with. The enterprise sees the addition of BYD as not solely a really vital gross sales platform in its personal proper, but additionally an interest-trigger to drive extra footfall and new prospects to the multi-brand web site.

BYD has established itself at 27 retailers on the finish of 2023, and plans as much as 50 extra dealerships within the first half of 2024. The corporate additionally not too long ago introduced it is going to open its first European manufacturing facility in Szeged, Hungary.

Pentagon Group model director Rob Schofield, who additionally oversees Vauxhall, KIA, Renault, DACIA, Mazda and FIAT Skilled manufacturers for Pentagon, added: “No doubt, we’ll take a look at our different areas which we hope may provide BYD the fashionable skilled dealership websites it’s searching for. For us, the arrival of BYD at our Pentagon Motor Village web site in Lincoln permits us to work not solely with retail prospects, but additionally our many main fleet purchasers, quite a lot of whom are already eager to become involved with these new autos.”

Throughout its sturdy Midlands/Northern footprint, Pentagon Motor Group now has 64 franchise factors throughout 31 areas, protecting each passenger autos and lightweight industrial autos with 18 manufacturers.

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