On-line-only grocery store Picnic is increasing its product vary with the assistance of Edeka, a German chain of supermarkets. It’s including drugstore objects and needs to turn into a drugstore in Germany. The whole drugstore phase shall be up and working by the tip of this yr.
The Dutch on-line grocery store needs to generate a turnover of 400 million euros in Germany this yr. The supply service is at the moment energetic with 1,400 supply autos within the nation. With an enlargement within the southwest, the retailer is hoping to double its gross sales. It’s planning so as to add 1,300 extra autos within the southwest areas.
‘Full-fledged drugstore supplier’
Moreover, the corporate is increasing its product vary in Germany. “We’re increasing Picnic right into a full-fledged drugstore supplier”, stated founder Joris Beckers. The corporate is including lots of of articles on this class each week. It needs to have a full drugstore phase by the tip of this yr.
‘Drugstore objects are very useful for our audience.’
“Drugstore objects are very useful for our goal group, households.” In response to Frederic Knaudt, CEO of Picnic Germany, the main focus of the brand new vary shall be on hair care, physique care, oral hygiene, deodorants, in addition to child and baby merchandise. It is usually including detergents and cleansing merchandise.
Competing with dm and Rossmann
The corporate needs to turn into a competitor of German drugstores dm and Rossmann. Nonetheless, dm is producing a turnover of round 350 million euros in Germany. Rossmann has generated a turnover of 70 million euros on-line.
For now, it appears Picnic will solely turn into a drugstore in Germany.
It’s unclear whether or not the web grocery store shall be including its drugstore phase to its different markets as effectively. Nonetheless, its collaboration with Edeka may even be used to additional increase cross-border into the French and British on-line market.