RAC launches used automobile care subscription product

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A used automobile care subscription combining a car guarantee, annual service care plan, MOT check charge and RAC Breakdown cowl is being launched by the RAC Supplier Community.

Automobile Care 360 is a rolling contract with equal month-to-month funds, offering budgeting certainty and safety in opposition to inflation.

The product shall be bought by way of the greater than 1,200 sturdy RAC Supplier Community, which is operated by the RAC together with Assurant which is the RAC’s accomplice within the aftersales sector.

Lee Coomber, RAC consumer director at Assurant, stated: “Our analysis exhibits that nearly half of personal automobile homeowners are considering a mixed automotive product of this sort. The perceived advantages are the excessive stage of safety supplied in opposition to sudden motoring prices, fastened prices over the size of the subscription, and the convenience of getting all 4 merchandise from the identical supply.

“We see Automobile Care 360 as a easy and efficient answer that gives the important thing components wanted to assist the client hold their car on the highway whereas assembly modern buying preferences through the use of a subscription mannequin.

“In fact, for supplying RAC Supplier Community retailers, particularly these with their very own workshops, it supplies vital alternatives to retain service and guarantee claims work, in addition to growing the opportunity of the client returning to purchase one other automobile when the subscription involves an finish.”

Assurant’s analysis moreover exhibits that curiosity in a subscription is highest amongst 18–34-year-olds and people planning to purchase their subsequent automobile on-line, whereas older clients would favor shopping for in-person from a dealership.

Administration of the subscription shall be by way of a brand new on-line portal and app, known as Automobile Care, which was launched final month.

Coomber stated: “We’ve a complete digital technique in place for the following few years and offering on-line entry by way of apps and the web is a key component of this product providing, which we imagine to be market main.

“An essential component of the attraction of utilizing a subscription mannequin is ease of use, and the know-how we’re offering makes it simple for purchasers to entry all components of the Automobile Care 360 digitally.”



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