I’m on the heels of one other unbelievable week of Cisco occasions—this time with our prospects and companions at Cisco Reside EMEA. My fundamental takeaways for companions: we’re driving new safety alternatives for you and simplified, efficient safety for all. Let’s dive into it a bit extra.
New Safety and AI Developments
It actually hit residence for me after I heard Jeetu Patel on stage speaking about how we’ve had extra improvements in Cisco Safety previously yr than previously ten years mixed. Speak about momentum!
One among these modern areas is the introduction of first-of-its-kind Identification Intelligence to assist defend towards identity-based assaults. In spite of everything, risk actors nowadays are pondering “why hack in, when you possibly can log in?” At #CLEMEA24 we launched Cisco Identification Intelligence, which is constructed on a strong id graph that pulls knowledge from prospects’ present third-party sources that handle id and entry. Cisco prospects will acquire visibility from these insights via their present Cisco options like Duo, Safe Entry, and XDR. Cisco Identification Intelligence shall be out there July 2024.
Cisco can be integrating sturdy Networking capabilities with Cisco Safe Entry at no extra value. Expertise Insights, powered by Cisco ThousandEyes, improves productiveness for hybrid staff by shortly revealing connectivity and utility points. Cisco Safe Entry additionally now integrates with Catalyst SD-WAN, for full Safe Entry Service Edge (SASE).
We’re persevering with to make AI pervasive throughout the Cisco Safety Cloud to assist tip the scales in favor of defenders, together with the just lately unveiled Cisco AI Assistant for Safety. We already launched the AI Assistant for Firewall and have now added extra groundbreaking AI capabilities in Safe Entry and E-mail Menace Detection.
What’s This Imply for Companions?
Final week was simply one other instance of how Cisco Safety is dedicated to serving to our companions keep related with prospects by addressing their most urgent wants.
These new safety capabilities will assist create buyer stickiness, enabling you to land with key merchandise and develop throughout the portfolio. Plus, the flexibility to create and ship your personal companies will additional improve the shopper expertise.
We’re retaining companion profitability in thoughts with all this innovation feeding into Cisco Safety Suites, the place companions can obtain as much as 30% blended margin. Our aim is to simplify ease of doing enterprise with Cisco Safety with easy companion gives and applications aimed toward maximizing your profitability with front-end reductions and back-end rebates.
The safety future is vivid collectively!
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