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Škoda kicks off 2024 with Chelsea Ladies’s partnership

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Škoda UK is teaming up with Chelsea Ladies to spice up engagement with feminine audiences and showcase the model’s vary of vehicles.

Škoda branding can even seem on signage and ads at each Stamford Bridge and Kingsmeadow grounds the place Chelsea Ladies play, whereas an extra programme of digital actions will see unique content material showing throughout Chelsea Ladies’s and Škoda UK’s social media channels.

Group gamers and workers can even have entry to Škoda’s acclaimed vary of all-electric Enyaq SUV and Coupé fashions on the coaching floor in Cobham. This contains Academy gamers and workers for whom transport can generally be a problem.

The partnership represents the model’s first enterprise into ladies’s soccer. The game has grown exponentially lately, helped by high-profile performances by each golf equipment and the England nationwide group, which reached the ultimate of the 2023 FIFA Ladies’s World Cup.

The model has already championed skilled feminine biking by its partnership with main biking races such because the Tour de France Femmes. Škoda additionally launched the DSI Biking Academy in partnership with Britain’s most adorned Paralympian Dame Sarah Storey. The programme helps younger, aspiring feminine riders of their pathway to the elite degree.

Zarah Al-Kudcy, Chelsea Ladies’s industrial director mentioned: “Škoda has proven a ardour and data for our ladies’s group since we first met them. They completely align to the values of our group, and I sit up for seeing the partnership come to life as we each proceed to push the boundaries of our manufacturers.”

Kirsten Stagg, head of promoting, Škoda UK mentioned: “Škoda is proud to companion with Chelsea Ladies, an organisation of true pioneers. 

“From trailblazing coaches and distinctive gamers, to the charitable work of the Chelsea Basis and the thrilling attacking recreation which retains followers on the sting of their seats – this can be a membership that embraces prospects and pushes boundaries.

“At Škoda, we share this philosophy as we goal to be a daring companion to our drivers that provides them the arrogance and inspiration to go a little bit additional.

“Like the remainder of the nation, I’ve been personally impressed by the event of girls’s soccer over the previous couple of years and I’m excited that Škoda will be capable of play its half in additional rising the platform with Chelsea Ladies and inspiring extra folks to discover what’s potential with their lives.”

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