Artificial Intelligence

Speed up automotive transformation with new options from Microsoft

Spread the love

In right this moment’s period of AI, accelerated innovation is an ever-present problem for companies. They’re concurrently dealing with funds and time-to-market constraints whereas buyer expectations proceed to mature and evolve, notably in automotive, mobility, and transportation. The correct expertise to face these challenges should drive transformation and ship extra worth in much less time.

Microsoft automotive, mobility, and transportation reference architectures

Learn the weblog 

To assist companies in assembly these objectives, Microsoft introduced three mobility reference architectures at CES 2023. In 2024, we’re including 4 new reference architectures to our {industry} portfolio. These new assets assist our associate ecosystem assist their prospects in driving the way forward for mobility throughout analysis and growth, manufacturing, provide chain and logistics, advertising and marketing, gross sales, and aftersales.

Microsoft mobility documentation

Benefit from mobility with docs and supported reference architectures


Microsoft reference architectures for mobility

  • Software program outlined automobile toolchain new
  • Mobility Copilot new
  • Azure Innovation Accelerator new
  • Autonomous automobile operations
  • Linked fleets
  • Unified view of the client new
  • Digital promoting

Microsoft reference architectures are designed to offer construction and steerage for undertaking managers, enterprise architects, and IT managers to ship agile enterprise outcomes. Options using the mobility {industry} reference architectures can be found via certified companions and Microsoft {industry} options.

The software program outlined automobile (SDV) toolchain reference structure allows a contemporary cloud-native software program growth toolchain leveraging robust developer tooling providers with further performance particular to automotive. The reference structure covers steady growth, testing, and supply of high-quality software program.

This plug-and-play strategy supplies the next advantages:

  • Reduces the time to onboard new builders and will increase code high quality utilizing generative AI.
  • Accelerates growth, testing, and validation of automotive software program by shifting left—testing earlier and extra usually within the growth course of to enhance software program high quality and growth velocity.
  • Reduces reliance on in-vehicle silicon with extremely configurable and versatile digital digital management unit (ECU) and virtualized {hardware} within the loop (HiL) environments on Microsoft Azure.
  • Helps compatibility with edge and in-vehicle silicon by providing equal compute on Azure.
  • Helps the validation course of by having a typical infrastructure for deploying software program artifacts from verification via software-in-the-loop (SiL) to check fleets and gathering “attention-grabbing information” to drive adjustments to the software program.

The SDV reference structure contains the next parts:

  • Improvement tooling utilizing confirmed Microsoft instruments to extend developer productiveness and collaboration resembling GitHub, GitHub Copilot, Microsoft Dev Field, and Visible Studio Code. These instruments are extensible with automotive-specific performance from companions.
  • The SDV growth, validation, and integration reference structure supplies orchestration providers that permit you to handle deployment environments and goal configurations to speed up your testing and verification on digital ECU and digital HiL options within the cloud.
  • Azure providers present foundational capabilities, resembling deployment environments, compute virtualization, and information storage. Microsoft Cloth supplies information and analytics providers.
  • Azure networking supplies connectivity to on-premises, HiL validation environments.
  • The Azure and GitHub marketplaces simplify integration of associate choices for tooling and digital photographs.

Mobility Copilot reference structure

The Mobility Copilot reference structure allows varied use circumstances throughout the worth chain to extend productiveness, unleash creativity, and drive innovation with AI. The structure helps situations in analysis and growth, manufacturing, advertising and marketing and gross sales, in-vehicle providers, and after-sales or restore with leading edge structure constructed on the most recent AI fashions with various UX paradigms for optimum buyer and worker journeys.

  • Copilots for engineering necessities: AI-based assistant to empower engineers to optimize automobile efficiency and design from aerodynamics and gasoline effectivity to security and aesthetics.
  • Copilots for manufacturing high quality and effectivity: AI-based assistant that will increase manufacturing effectivity by analyzing high quality information from growth, buyer expertise, manufacturing, and different sources to detect high quality points.
  • Digital buyer assistant: Conversational engagement for advertising and marketing, gross sales, and customer support channels to reply product-or-concern-related questions, qualify leads, drive gross sales, and enhance effectivity via automation.
  • Onboard AI assistant: In-vehicle voice assistants to enhance pure language understanding and develop the vary of driver and operation interplay.
  • Copilots for automobile diagnostics and restore: AI assistant for automotive restore workshops to enhance automobile diagnostics, streamline upkeep duties, and provide real-time insights to mechanics.

Mobility Copilots allow the next distinctive worth propositions:

  • Greatest-in-class AI fashions: Multi-modal enterprise-grade fashions inside Azure based mostly on Azure OpenAI Service, for instance GPT 3.5 Turbo, GPT-4, and DALL-E expertise.
  • One-base structure: The versatile base structure addresses a wide-array of use-cases for optimum effectivity and flexibility.
  • Simple to plug-in: The structure will be seamlessly built-in into present architectures, offering swift deployments.
  • Unified information sourcing: Seamlessly combine a number of information sources together with structured and unstructured information.
  • Accountable and safe: Azure OpenAI Service situations are remoted from each different buyer—the info is just not used to coach the AI mannequin and is protected by complete enterprise compliance and safety controls.

Firms like Mercedes-Benz have already began to implement Microsoft AI-based options throughout the worth chain resembling manufacturing, gross sales and advertising and marketing, and in-vehicle providers. Different {industry} examples embrace GM, Amadeus, CarMax, and Air India.


Azure innovation accelerator reference structure

The Azure innovation accelerator (Azure IX) is an end-to-end cloud resolution offering trendy, versatile, and safe Azure-based IT infrastructure that’s constructed and maintained by a extremely expert DevSecOps crew. The answer will be carried out inside six to eight weeks, facilitating quick innovation. This strategy optimizes time to worth and supplies a safe surroundings for single or a number of corporations to collaborate with minimal information administration burden. This structure can be utilized for varied situations that require agile collaboration together with associate ecosystem enablement, excessive safety environments, short-term high quality investments, quick-deployments, or restricted IT functionality.

This speedy deployment resolution affords the next advantages:

  • Turnkey resolution: Prepared-made state-of-the-art infrastructure based mostly on a Microsoft blueprint and surroundings allows quick roll-out.
  • Absolutely managed resolution: To make sure infrastructure is out there and updated with out taxing buyer assets.
  • Safety as a service: Microsoft supplies varied managed safety modules accessible via the platform to service the best safety calls for.
  • Outlined governance mannequin: Outlined governance fashions permit trustful collaboration and joint management of the platform to guard belongings and IP.
  • Versatile associate collaboration: Enabling onboarding of builders from completely different corporations with completely different insurance policies to turn into productive on one joint platform.
  • Change built-In: The platform and the managed parts present a versatile change strategy based mostly on calls for.
  • Give attention to producing worth: Burden of upkeep, change, and administration is low by design via an agile collaboration mannequin.
  • Break up billing: The fee incurred will be distributed among the many companions via outlined cut up.

 The Azure innovation accelerator structure consists of the next parts:

  • Azure IX is clustered in platform infrastructure and the corresponding DevSecOps builds and runs a dynamic Azure-based cloud surroundings.
  • The platform infrastructure consists of the necessary Azure IX Answer Core with embedded processes based mostly on agile ideas for safety and comfort.
  • Azure IX supplies base packages for operations tailor-made to the client use case.
  • In addition to the total Azure and Microsoft product stack, the DevSecOps crew can run and preserve third occasion instruments and even buyer instruments by association. The crew supplies instant assist and backbone for growth and operations inside one crew, a key differentiator amongst the competitors.
  • The primary constructing blocks of Azure IX are proven within the diagram under.

Inside the automotive {industry}, Azure IX can be utilized as a base platform to shortly advance all mobility providers together with SDV, Mobility Copilots, and autonomous automobile growth. One among Azure IX’s first profitable use circumstances has been in advancing autonomous driving growth. Superior driving help techniques (ADAS) expertise wants robust collaboration between varied stakeholders within the growth of latest features that require a extremely versatile, safe surroundings constructed for change.


Unified view of the client reference structure

The Microsoft unified view of the client reference structure brings all sources of buyer information collectively, enabling deep insights and hyper-personalized mobility use circumstances for automotive and industrial unique tools producers (OEMs) and sellers in journey, aviation, and in mobility-as-a-service. The shopper 360 blueprint units the muse for a unified buyer information platform (resembling information integration, pipelines, and consent handing) to mix related information sources into one single view of the client.  

Among the advantages of this structure embrace:

  • Improved buyer expertise: The structure supplies a 360-degree view of the client, enabling companies to ship customized experiences throughout channels and touchpoints.
  • Elevated effectivity: By consolidating buyer information sources, companies can cut back the effort and time required to entry and analyze buyer information with “zero extract, rework, and cargo (ETL)” integration and “zero-data transfer”.
  • Higher choice making: The structure allows companies to realize deep perception into buyer habits and preferences, which can be utilized to make data-driven selections.
  • Elevated income: By delivering customized experiences and enhancing buyer satisfaction, companies can enhance buyer loyalty and income.
  • Safe perception: A personalised ID guards buyer insights guaranteeing consent is dealt with clearly and seamlessly and insights are on the contact of the client’s digital fingertip.

Unified view of the client is predicated on a harmonized information mannequin utilizing Microsoft Cloth to offer buyer core information together with unified buyer identification. The structure illustrates how stay buyer interactions are processed via occasion stream and real-time analytics, then built-in with advertising and marketing content material to create a complete buyer 360-degree profile via Microsoft Cloth. This profile is enriched with information from third-party advertising and marketing clouds and central advertising and marketing channels, which is then analyzed for insights and suggestions utilizing Microsoft Dynamics 365 Buyer Insights.

Prospects like Amadeus are leveraging buyer centric options to create extra selection for his or her prospects, higher high quality service, and smoother journey experiences.


Linked fleets reference structure

The Linked fleets reference structure allows quicker, decrease price, greater worth fleet administration options—resembling asset administration and subject service—by simplifying worth extraction from linked automobile information, streamlining integration with enterprise techniques, and facilitating specialised analytics.

The Linked fleets integration framework allows companions to construct value-added options with distinctive capabilities, whereas additionally enabling the client to reap the benefits of key options resembling Microsoft Cloth, Microsoft Dynamics 365, and Azure OpenAI Service. This eliminates the necessity for fractured and costly options constructed from a number of sources, permits quicker growth and time to worth, and makes use of the Microsoft Cloud to scale back prices. With versatile, standards-based information ingestion, the structure helps present linked automobile options, OEM feeds, or information exchanges as acceptable. This flexibility helps to extend scope and cut back price of car information acquisition.


The Linked fleets reference structure is enabled by the next companions: AccentureCognizant, Linked Vehicles, DSA, Hitachi Zero Carbon, HCL Applied sciences, Luxoft, Mojio, Netstar, STZRE, and TomTom. A stay instantiation of the facility of composing a number of associate options collectively is now accessible and underpins a brand new demo proven first at CES 2024, as illustrated within the following graphic:


Autonomous automobile operations reference structure

The autonomous automobile operations (AVOps) reference structure supplies an built-in, end-to-end workflow for growing, verifying, and enhancing ADAS and autonomous automobiles (AVs).

Trade-leading Microsoft Azure cloud providers are supplied to combine along with your software chain, whereas our companions full a robust, industry-vetted world, safe, and hyper-scale cloud-based growth platform that spans growth, validation, runtime deployments, and suggestions loops.

No matter degree of autonomy, growing a self-driving software program stack and bringing a brand new automobile to market presents a collection of workflow challenges:

  • Environment friendly ingestion of terabytes and even petabytes of knowledge every day generated by fleets of take a look at automobiles.
  • Software program and AI replace requires validation via simulation with large quantities of computing energy.
  • Petabytes of knowledge and peta-scale computing is pricey—delivering on time and inside funds is difficult.
  • How do you precisely validate and take a look at efficiency?

AVOps supplies a templatized digital testbed that may be spun up on demand, shared throughout the whole worth chain, and used to shorten time-to-market. This strategy helps our automotive prospects rework themselves into software program and AI corporations.

The structure additionally helps optimize operational ADAS and AV workflow coordination and have growth, verification, and validation via:

  • DataOps: From edge to cloud, the orchestration of petabytes of knowledge to assist parallel workstreams.
  • DevOps: Scaling the continual integration (CI) and steady supply (CD) pipeline.
  • MLOps: Scaling machine studying pipelines and integrating with CI and CD pipelines.
  • ValidationOps: The flexibility to precisely simulate software program and AI updates throughout all edge circumstances.

How generative AI might help

The white paper “Enhancing effectivity in AVOps with Generative AI” explores how generative AI might help cut back the complexity, price, and time of growing and testing autonomous driving techniques throughout simulation, validation, optimization, and personalization. Use circumstances embrace producing artificial situations, validating sensor information, optimizing driving habits, and personalizing consumer expertise.

The AVOps reference structure supplies a collaborative, open framework constructed on widespread processes that helps automate, handle, and carefully monitor the validation processes for software program and {hardware} deployment. The next Microsoft companions present further value-added capabilities to this framework: Ansys, Akridata, Utilized Instinct, Cognata, dSPACE, and Linker Networks.


Digital promoting reference structure

The digital promoting reference structure allows reinvention of the normal buyer journey by reworking real-life areas into an immersive and interactive digital surroundings that reaches a wider vary of consumers.

The reference structure allows distinctive, environment friendly, and immersive methods to have interaction with customers by unlocking the facility of the metaverse to enhance communications, gross sales, and operations. Enhanced by associate capabilities, focus areas embrace digital advertising and marketing, e-commerce, high-fidelity 3D rendering, and industry-specific techniques. By integrating disparate information from the client, subject service, and supplier administration techniques, improved visibility, collaboration, and information insights can drive extra customized, multi-channel buyer experiences. Via the digital promoting reference structure, cloud and associate capabilities, OEMs, sellers, and mobility, service suppliers now have the pliability to reinforce in-person interactions together with enabling new digital buyer engagement fashions.

The next announcement by Fiat highlights the transformative influence of digital promoting.

A bunch of curated professional companions will drive innovation whereas offering excellence in omnichannel success, immersive and digital consumer experiences, and end-to-end course of protection. These companions embrace: Sitecore, Adobe, Touchcast, Annata, and Stella Automotive AI.

Reinventing the client journey


Microsoft in mobility and manufacturing industries

Leave a Reply

Your email address will not be published. Required fields are marked *