We’re simply beginning to scratch the floor of what generative AI can do, and but it’s already starting to remodel the advertising business. An April 2023 survey of worldwide CMOs revealed that about 70 % of their organizations use generative AI, with almost half utilizing it to create higher-quality content material quicker than earlier than.¹ The subsequent soar for enterprises is tips on how to use the know-how to supply content material at scale whereas mastering your model and your voice.
The brand new Typeface app for Microsoft Groups, accessible at the moment, will assist enterprises make that leap ahead. It makes use of the highly effective mixture of Azure Machine Studying, Azure OpenAI Service, and Typeface’s brand-personalized AI to create content material considerably quicker than people can, permitting corporations to scale advertising efforts and produce a spread of property comparable to inventive briefs, e mail campaigns, multimedia on-line adverts, and extra. And all of it occurs in Groups, the place chats present the enterprise context and collaborative capabilities customers want with out switching apps.
On this put up, I’ll discover how Typeface harnesses generative AI to supercharge branding and advertising initiatives, how Typeface was in a position to shortly develop an app for Groups to deliver AI-based content material creation into the circulation of labor, and the way the way forward for generative AI may remake advertising and different enterprise capabilities.
How Typeface personalizes branded content material in a flash
Understanding an organization’s model and voice is significant for generative AI to supply efficient inventive property. To assist Typeface study, a buyer provides content material examples, type pointers, product particulars, and imagery to coach Typeface’s proprietary Affinity AI to construct a singular mannequin for every model. Customers can then shortly generate customized multimedia content material with pre-built Typeface workflows and templates, together with advert pictures, product listings, search engine optimization meta tags, and extra.
Think about you’re a advertising supervisor beginning a social media marketing campaign to advertise a brand new line of apple drinks from a shopper items model. In Typeface, you’ll be able to shortly generate a caption and a picture without delay, custom-made for a selected audience. In lower than a minute, Typeface produces customized outcomes that may be introduced into quite a lot of social media platforms.²
With a couple of clicks, the can of juice might be swapped with different pictures to point out up to date packaging or a wholly new drink line, and extra copy choices might be produced in seconds.
How Typeface integrates generative AI into Microsoft Groups
The enhance to inventive output that Typeface can present is obvious, so it solely is smart to have that pressure multiplier accessible in Microsoft Groups. In reality, Typeface has a layer referred to as Typeface Movement, which is all about providing the app on the platform the place customers work.
“Staff work collaboratively, and we would like content material creation instruments to return to us wherever we already are,” says Vishal Sood, Head of Product at Typeface. “Microsoft Groups is an immensely fashionable platform the place customers are already brainstorming and sharing content material with their groups, so it is an ideal match to deliver the ability of Typeface to Groups and supply inventive worth proper within the circulation of labor.”
“The event course of was simple, and we had been in a position to arise the primary model of the Typeface for Groups app in only a few days,” Sood says. “Then we labored intently with Microsoft to refine the consumer expertise. It’s a particularly precious partnership for us.”
How enterprises can get probably the most from Typeface for Groups
Not solely will prospects be capable to use the capabilities of the Typeface platform in Groups, they will even have performance unique to the Groups app.
- Staff can brainstorm individually utilizing the non-public app expertise inside Groups. As soon as they’ve ideated, they will generate property utilizing Typeface AI and share their work on Groups for broader critiques with out switching contexts.
- Typeface makes use of message extensions in order that customers can leverage the large quantity of content material they’ve collaborated on in Groups. For instance, they will merely right-click on a video of an government’s speech and inform Typeface to draft a weblog put up from that file.
As illustrated by the factors above, the 2 essential enterprise use circumstances of Typeface for Groups are ideation and collaboration. Within the ideation part, staff can use generative AI to go from a clean web page to a whole draft virtually immediately, with extra polish than can be attainable manually. Then the draft might be shared simply on Groups for suggestions loops and collaborative refinement in the identical house the place customers, content material, and enterprise context all come collectively.
For these essential suggestions loops, Typeface affords a wealthy, AI-based modifying expertise. Utilizing the Generative Refine function, customers can spotlight sections of textual content and select from a spread of modifying choices, comparable to enhance writing, summarize, and alter tone or language. Comparable choices can be found for pictures as properly, together with altering particular parts of an image or extending it with AI, including or deleting property from a picture, including filters, and overlaying textual content.
A screenshot of the Typeface app in Groups, exhibiting an Instagram put up that has been shared in chat.
All content material produced on the platform comes with three layers of brand name management. Typeface is constructed with Azure OpenAI Service, which helps Typeface be certain that every firm’s info is used just for their very own mannequin and to not prepare others. Azure OpenAI Service additionally offers content material filtering companies in alignment with Microsoft’s Accountable AI Requirements, in order that prompts and outputs are applicable. And the proprietary Typeface Secure layer permits enterprises to point different key phrases or content material that’s off limits.
How Typeface and generative AI will evolve
Within the close to future, Typeface goals to increase its app throughout Microsoft 365 to Phrase, PowerPoint, and Excel. There are additionally plans to leverage the wealth of knowledge in Microsoft Graph, the entry level for Microsoft 365, in order that the app can make the most of contextual enterprise info for producing output, although the privateness of that knowledge shall be maintained in order that it’s not used to coach, retrain, or enhance basis fashions. Utilizing that wealthy enterprise knowledge, inventive content material and inside property for HR, finance, and different teams shall be constructed with the intelligence of the entire enterprise and shared within the circulation of labor in Groups.
Typeface additionally provides the lacking piece for any a part of the enterprise to create content material at velocity: personalization. The app may help set up a middle of excellence for content material creation fueled by generative AI that’s skilled in your model and might collect enterprise-wide context.
“Our imaginative and prescient is to create this unified, clever content material hub that learns out of your current property after which personalizes content material throughout advertising, HR, gross sales, and different use circumstances at scale,” says Typeface Founder and CEO Abhay Parasnis. “Typeface can present extra worth by delivering this customized content material material on Groups, a platform with tons of of thousands and thousands of customers throughout enterprise teams in a number of the world’s largest corporations. Typeface for Groups will maximize the attain and impression that generative AI can have on branded content material creation for all of your customers.”
Be taught extra about harnessing AI with collaborative apps in Microsoft Groups
Give prospects an expertise they’ll love by constructing collaborative apps with Microsoft Groups.
Take a look at these assets for extra info on Groups apps and Microsoft assist:
Uncover Typeface for Groups and study extra about tips on how to personalize content material creation with generative AI. This integration is on the market at no further cost to all Typeface prospects who even have a Microsoft Groups account. Not a Typeface buyer however focused on making an attempt it? Join a 30-day free trial by including the app and clicking “join.”
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1. How CMOs Are Succeeding with Generative AI, Boston Consulting Group. June 15, 2023.
2. This social media copy and picture had been created by the Typeface firm utilizing its proprietary AI solely for advertising functions. The Cecilié model is totally fictitious and isn’t meant to symbolize an actual product or firm.