Dacia’s UK retail community is reworking at tempo with 40 now that includes a brand new inside showcasing the model’s visible id.
The rollout might be full forward of the launch of the All-New Dacia Duster later this yr.
Up to now, the transformation has taken simply 10 weeks, making it what the producer says is the quickest introduction of such a complete overhaul of retailer services for any Renault Group model within the UK.
The remainder of the Dacia UK community can have the brand new inside idea put in over the approaching months, with the model’s ambition being that every one its websites can have the works accomplished for launch of the All-New Duster later this yr.
Recycled and sustainable supplies have been utilized in fixtures and fittings, reminiscent of panels, rugs, flooring and lights.
On the coronary heart of the idea are ‘bricks’ that are comprised of 6,000 recycled tyres and specifically made for Dacia and which act as stands for panels across the showroom.
Elsewhere, show boards within the new inside are manufactured from honeycomb cardboard and are printed with a minimal layer of ink, whereas the sofas are lined with 98% post-consumer recycled polyester, together with plastic bottles. The carpets are produced from 100% recycled yarns from nylon waste, used carpets and industrial waste.
Three codecs have been created to cowl completely different showroom sizes and the variety of vehicles on show. Ought to a buyer’s chosen mannequin not be on show within the showroom, there’s the choice of utilizing the Dacia AR augmented actuality app with which prospects can discover each Dacia car in 1:1 scale.
Luke Broad, Dacia’s UK model director, mentioned: “The fast set up of our good new retail areas has been achieved by maintaining issues easy, useful and modern. Working along with our nationwide retail community, the brand new areas embody all the pieces that Dacia stands for.”