A 3rd of British drivers revisit the identical dealership to purchase their subsequent automotive, in response to findings by used automotive web site AA Automobiles analysis.
In whole, 31% of drivers purchased two or three vehicles from the identical dealership, whereas 4% have purchased greater than three automobiles from the identical dealership.
Nevertheless, with greater than 1 / 4 (29%) of drivers going someplace completely different every time, the analysis suggests dealerships can not depend on loyalty alone and should nonetheless make an effort to draw new clients and stand out from the gang.
Practically three in 5 drivers (58%) say they’ve purchased from a dealership they hadn’t visited beforehand as a result of they’d discovered a particular automotive they appreciated on-line and went to see it in particular person. Over 1 / 4 (27%) visited a specific enterprise as a result of it had been really helpful to them by a pal or member of the family.
When planning to purchase a used automotive, three in 5 drivers (59%) say they’d verify if a dealership is accredited or authorised by an unbiased organisation. In the meantime, half (56%) would examine the enterprise’s web site. Simply 3% of drivers would do no analysis in any respect.
Half of drivers (51%) would additionally lookup unbiased evaluations on different web sites earlier than deciding to do enterprise with a dealership. In the meantime, 7% would search feedback about particular dealerships through social media.
Mark Oakley, director of AA Automobiles, stated: “Each skilled automotive seller is aware of that buyer belief is the lifeblood of their enterprise and the important thing to sustainable gross sales development – whether or not that’s repeat enterprise from clients returning for his or her subsequent automotive or by way of referrals they make to their family and friends. However earlier than sellers can earn that belief, first they have to appeal to contemporary clients to their forecourts.
“Evaluation web sites permit would-be consumers to do their due diligence on the standard of a seller’s service earlier than even setting foot on a forecourt. With a lot competitors, and drivers in a position to supply their excellent car from anyplace within the nation, dealerships with stellar evaluations and people accredited by a good model are the most certainly to face out from the gang.
“Three in 5 drivers say that when on the lookout for a used automotive they actively search out dealerships which have been given a seal of approval by an unbiased organisation.
“Leaning into the popularity of a trusted model, like The AA, will help dealerships encourage the client confidence that is step one to a sale. AA Automobiles has additionally partnered with the Chartered Buying and selling Requirements Institute so as to add one other layer of reassurance that finally helps sellers stand out from the competitors and drive extra gross sales.”