WooCommerce retailers within the US and UK can now sync their shops with TikTok Store for seamless promoting to tens of millions of customers.
September 6, 2023 — TikTok is the fastest-growing channel for locating new manufacturers and merchandise, with tens of millions of month-to-month energetic customers and greater than 61 billion views of the #TikTokMadeMeBuyIt hashtag alone.
TikTok Store lets TikTok customers purchase from retailers straight within the app, eradicating steps from discovery to buy. Since launching TikTok Store within the US and UK, tens of millions of purchases have been made on the social commerce platform.
Now Woo retailers can simply sync their catalogs to TikTok Store by way of the TikTok for WooCommerce extension, making it simpler than ever to promote and promote to a extremely engaged viewers.
Retailers can share their Woo catalog to TikTok Store — eliminating the effort and time wanted to manually add merchandise. As soon as synced, retailers can add these merchandise to their TikTok Store, plus use their current product imagery and descriptions to create eye-catching native adverts like Dwell Procuring Adverts or Video Procuring Adverts. Orders positioned on a TikTok Store are synced again to Woo.
Woo was one of many first ecommerce platforms to launch an integration with TikTok Store.
“Woo is invested in unlocking gross sales channels and promoting alternatives to assist our retailers obtain their primary purpose — driving extra gross sales,” stated Paul Maiorana, Woo CEO. “We’re trying ahead to the choice for customers to discover native checkout on TikTok with their Woo shops as a central dashboard.”
Cellphone accent retailer abbyrose was an early adopter of TikTok Store catalog syncing by a latest Woo beta.
“We have now beloved being one of many first companies to allow this connection on the Woo platform, and it’s been nice to work with the TikTok improvement workforce to get it operating easily,” stated Ashley Rosilier, abbyrose chief expertise officer. “TikTok Lives have been vastly profitable in constructing our followers and creating extra engaged and passionate prospects — now we will tag merchandise and permit buying throughout Lives. Our TikTok followers have elevated by 15,000 within the one month we’ve had TikTok Store enabled, and simply over 10% of our gross sales have been by TikTok Store because it launched.”
The newest TikTok for WooCommerce extension now consists of TikTok Store integration, at the moment accessible to retailers within the US and UK.
WooCommerce is the main open-source, ecommerce platform, powering 23% of the highest million on-line shops (BuiltWith, September 2023). Constructed on WordPress, WooCommerce empowers anybody, anyplace, to promote something with actually limitless extensibility, flexibility, and management over how they construct and evolve their enterprise. Launched in 2011 and purchased by Automattic in 2015, WooCommerce is a totally distributed firm with staff based mostly world wide.