What To Publish on Snapchat: 21 Enjoyable and Artistic Concepts (2023)

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The identical issues that make Snapchat enjoyable may make it irritating to be taught.

Snapchat in the end leaves it as much as you to determine its options—in reality, it encourages you to find them accidentally.

So if you happen to don’t “get” Snapchat, it’s not due to your age. Extra seemingly, it’s simply since you haven’t spent sufficient time studying it past the essential “snap and ship” options of this social media advertising and marketing platform.

For many who keep on with Snapchat, nevertheless, the social app is prone to earn a everlasting spot on their smartphone’s house display screen for the best way it attracts out probably the most genuine facet of them.

And for many who don’t, they’re lacking out on being a part of a platform that has 332 million each day energetic customers—for reference, that’s greater than Twitter.

Whether or not you’re advertising and marketing your small business or simply having enjoyable, whether or not you’re new to Snapchat or trying to take it to the subsequent stage by operating Snapchat adverts, these 21 Snapchat suggestions are certain to present you a newfound love for the app.

21 concepts to submit on Snapchat

1. Add a couple of filter to a single Snap

When you’ve snapped an image or a video, you possibly can swipe via a number of filters to use over your snap—together with normal picture filters, temperature, pace, and location-based filters.

However what many individuals don’t know is which you could apply a number of filters by holding down in your display screen with one finger to maintain your present filter, whereas swiping via so as to add extra.

snapchat filter

2. Purchase on-demand geofilters—they’re cheaper than you assume!

On-demand geofilters are pretty cheap and are priced in line with time-frame, location, and sq. footage you wish to lease. In reality, it may be as little as $5 for just a few hours to get your individual non permanent geofilter.

You should use them strategically for occasions or to market to a location the place you know your audience will likely be pulling out their telephones to Snap their lives.

These may be created for occasions or to advertise your small business or product. Listed below are just a few examples from Snapchat’s web site:

snapchat geofilters

3. Obtain your Snaps and add them elsewhere

Certainly one of Snapchat’s shortcomings is the truth that the one individuals who know what you’re as much as on Snapchat are the individuals who comply with you.

A simple strategy to get round that is to obtain your snaps and provides them a extra everlasting house on one other channel, like Instagram, Twitter, or elsewhere to “tease” your Snapchat presence.

You’ll be able to obtain your snaps by taking a screenshot or hitting the obtain arrow on the backside of your display screen if you’re viewing a snap. There’s even an choice to obtain your whole Story if you faucet the three vertical dots if you’re trying on the listing of the day’s Tales. 

technique for rising your following is to make a daily effort to extend consciousness round your Snapchat presence. And that leads me to our subsequent hack.

4. Get extra followers by getting your Snapcode and username URL on the market

There are three principal methods individuals can add you on Snapchat: they will manually add you by your username, they will scan your Snapcode, or they will click on in your Snapchat consumer URL on cell, which redirects to the app.

You’ll be able to entry and share your Snapchat username hyperlink through your profile. Click on your profile picture within the higher left nook of your display screen, then faucet in your yellow Snapcode to entry extra choices.

On the high, you’ll see a blown-up model of your Snapcode which you could screenshot to share, or you possibly can entry a few of these different choices for sharing your Snapchat profile: 


Folks can simply add you by taking a photograph of your Snapcode of their Snapchat app, or they will save a photograph of your Snapcode to their digital camera roll and add it so as to add you.

So as to add extra Snapchat associates, they’ll faucet the Add Pal icon within the high proper nook of the Snapchat dashboard, then faucet the Snapchat ghost to the best of the Discover Buddies search bar. From right here, they will add a photograph of your Snapcode with the intention to add you and begin viewing your Snapchat posts.

5. Snapchat can learn regular QR codes, too

QR codes got here out in 2009, however have resurged into recognition because of the COVID-19 pandemic and the necessity to preserve issues sanitary by going paperless. QR codes are actually readable by practically any smartphone digital camera—and so they’re readable by Snapchat, too.

Merely hover your Snapchat digital camera over the QR code and maintain the display screen till a menu pops up. You’ll see Scan Outcomes, a brand new characteristic that Snapchat presents to let individuals discover content material just like what they’re already taking a look at, however if you happen to scroll to the underside, you’ll be capable of entry the hyperlink linked to the QR code.

Attempt it! Subscribe to Shopify’s weblog by trying on the code under in your Snapchat app, then holding the display screen!

qr code

Shopify’s QR Code Generator permits you to create QR codes free of charge. You’ll be able to enter any net URL, cellphone quantity, SMS or plain textual content with a single click on.

6. Add music over your video snaps

Faucet the music word image in your Snapchat menu to entry music clips which you could add to the background of your snaps. This allows you to simply add one other layer of creativity to your content material.

snapchat music

Prospects embrace:

  • Lip-syncing
  • Telling a narrative
  • Staged performances
  • Freestyle dancing
  • Freestyle rap
  • No matter could be enhanced by music

Merely seek for your favourite music or a related tune which you could add on high of your snaps.

Do you know? When you’re holding down the digital camera button to document a video, you possibly can zoom out and in with the identical finger by sliding it up and down as an alternative of pinching your display screen with the opposite hand.

7. Create layers with stickers, filters, textual content, emojis, and many others.

Most Snapchatters know you possibly can flip your captions into bigger textual content, apply filters, and alter the dimensions of stickers by pinching them.

Faucet, drag, and drop totally different components over each other to get them to work collectively. Mix all this collectively and you may create distinctive snaps that “increase actuality” in fantastic methods.

snapchat post idea

8. You’ll be able to change your font background

Much like Instagram Tales, Snapchat presents a characteristic that adjustments up your font background. That is helpful if you would like your textual content to face out in opposition to a busy background.

changing background font

You may also use the colour picker to vary the colour of your textual content. What’s extra, if you happen to maintain down your finger inside the colour choice bar and drag it wherever on the display screen, you possibly can entry a much wider vary of colours.

9. Verify for brand new lenses each day, and everytime you journey

Lenses make use of Snapchat’s face recognition expertise to use a masks over your face. Merely maintain your finger down over your face, or another person’s, till the app acknowledges it. You then’ll be capable of choose from a wide range of facial overlays from a panda to the oh-so-famous unicorn that vomits rainbows.

Many lenses make common appearances, however you’ll additionally see sponsored and limited-time lenses that you need to use, so examine it steadily.

Your collection of lenses can even change relying on the place you might be, so control them everytime you journey.

10. Create title playing cards for longer Snapchat Tales

Snapchat Tales can get lengthy and onerous to comply with, particularly when you’ve got a number of “segments” in a single day.

That is why it’s good to add a bigger variety of shorter snaps (roughly three seconds every) to maintain your viewers invested.

That is additionally the place title playing cards come in useful.

Snapping a wall or another background may give you a canvas to create a message or a bit of “Snap artwork” in your viewers to learn and sign the subsequent a part of your Snap Story.

title card on snapchat

Because the default white font may be onerous to learn, it’s a great observe to additionally colour over it utilizing the drawing software to make your phrases pop! Or, cowl up your cellphone digital camera to get a plain black display screen in your title card.

11. Diversify your content material combine

Most of our lives, nevertheless fascinating, can get repetitive as we go about our each day routines. And Snapchat can get stale if you happen to repeatedly share the identical issues every single day.

That’s why it’s vital to diversify your snaps—to develop your individual content material combine—to maximise curiosity and engagement. Individuals are going to be much less inclined to hunt out your Snapchat Tales in the event that they know what to anticipate.

Fortunately there’s no scarcity of sorts of content material you possibly can push out:

  • “The way it’s made” movies
  • “A day within the life” movies
  • Quotes offered utilizing Snapchart artwork 
  • DIY tutorials
  • Interviews
  • “Takeovers” by companions/celebrities
  • And extra!

12. Observe your snap stats to enhance your efforts

Due to the non permanent nature of Snapchat, it’s really a lot more durable to return and analyze the efficiency of your snaps over time.

As an alternative, I like to recommend you monitor the efficiency of your snaps and the expansion of your following, particularly to start with, to search for patterns as to what works and what will get probably the most engagement.

Right here’s what you’ll wish to monitor:

  • Views inform you what number of occasions your snap has been considered (you possibly can slide your finger up on a snap to see particularly which of your followers have considered it).
  • Screenshots point out the quantity of people that saved your snap for later, or to take a better look.
  • New followers you get per day, and any promotion you probably did to draw them, retaining in thoughts that it’s tough to search out out the precise variety of followers you’ve gotten.
  • Timing of your snaps will point out when your snaps get probably the most views and on what days.

13. Attain new audiences with Snapchat takeovers

Giving the keys to your Snapchat account to a celeb, influencer, or accomplice with a sizeable viewers is an effective strategy to develop your following. 

It additionally injects a wholesome dose of selection. Your snaps can begin in Toronto and simply migrate to Hong Kong by simply giving another person your login data.

Simply keep in mind to agree on greatest practices and excellent outcomes. You’ll in all probability wish to change up your password afterward too, or create a customized password in the course of the time of the takeover.

14. Use shortened URLs as an alternative choice to hyperlinks

You’ll be able to’t add clickable hyperlinks to your snaps, so it may be onerous to direct viewers to take motion exterior the platform.

However you can use bit.ly or different URL shorteners to show hyperlinks which are simpler to recollect and comply with up on.

using a bitly link on snapchat

Snapchat is house to your most loyal followers, making it a great channel for reaching them and letting them know what’s occurring with you or your model, directing them to the place they need to go to take part.

15. Run Snapchat adverts

Snapchat adverts, like Insta Story adverts, seem in between natural Tales as customers scroll via them. This can be a nice strategy to construct consciousness of your model, and your Snapchat profile. They’re 10-second, full-screen movies that can help you actually showcase your services or products.

In reality, in addition they provide their very own ecommerce shoppable adverts for on-line shops to reap the benefits of and improve gross sales. Use a video to indicate off your product and embrace a Store Now call-to-action on the backside that instantly leads viewers to your product choices.

snapchat ad example
Supply: Snapchat

16. Host a contest or giveaway

If you wish to ramp up your Snapchat following, internet hosting a contest or giveaway is a enjoyable strategy to get your viewers excited and interesting with you on the app. 

First, you’ll wish to determine what you’re going to present away. This may be tough as a result of it must be one thing that solely your audience could be taken with. For those who give away one thing like money or an iPad, you may get entries from individuals who would by no means purchase your product—and what’s the purpose of that?

Subsequent, begin selling your Snapchat giveaway. Do that on Snapchat and in your different social profiles, whereas together with a photograph of your Snapcode so extra individuals can simply comply with you and take part on the enjoyable.

GrubHub ran top-of-the-line Snapchat contests we’ve seen, and though this was shortly after the corporate joined Snapchat again in 2014, the outcomes nonetheless converse for themselves—the model was even nominated for a Shorty Award.

GrubHub created a contest form of like a scavenger hunt and inspired its followers to hitch in. Everybody who accomplished the hunt acquired a $50 present card to GrubHub. And whilst you don’t have to present one thing away to everybody who participates, this was an important promotion for the meals supply app.

In reality, greater than 30% of its Snapchat followers participated, and the model noticed a rise of 20% in its total following all through the period of the competition. Making a Snapchat sport like it is a nice strategy to construct up an engaged viewers.

17. Create immersive experiences in your viewers with AR/VR filters

Snapchat’s filter choices assist to create one of many extra immersive experiences of all of the social networks. One model of that is with the Snapchat lenses—by making a filter that augments customers’ faces of their selfie pics, you’re in a position to create a enjoyable expertise in your viewers.

Nonetheless, you possibly can go a lot additional than that with Snapchat filters. Take this Honda filter for instance. First, you’re in a position to see the outside view of certainly one of its new autos. Click on areas to be taught extra concerning the automotive, or view the inside to be taught much more.

AR on snapchat

This creates an immersive expertise for somebody taken with a Honda automotive with out them ever having to go away their house or head to a dealership.

18. Connect a web site to your snaps

Use your Snapchat to extend web site visitors and promote your merchandise. Share product pictures, instructional tidbits from weblog content material, or behind-the-scenes content material that may have interaction your viewers. Then, add a hyperlink on to a weblog submit or product web page.

You’ll be able to simply do that by tapping the paperclip icon in the best sidebar and typing in or pasting your required URL.

website link on snapchat

19. Entry totally different colour palettes along with your drawing software

At first look, it’d seem like Snapchat doesn’t have all kinds of colours, however if you happen to faucet the icon under the colour picker with the three coloured circles, you may get entry to a completely new colour palette.

The primary one is common, then a darkish palette, a vibrant palette, and a grayscale palette.

drawing on snapchat story

This may help you design much more inventive Snapchat Tales to share along with your viewers.

20. Draw with emojis

One other drawing choice is discovered proper under the coloured circles by clicking on the emoji. This offers you eight totally different emoji choices to attract in your snap: coronary heart eyes, a coronary heart, laughing face, hearth, kissy face, cranium, crying face, and the 100 emoji.

draw with emoji

These can be utilized in inventive methods so as to add much more oomph to your content material—or just to create a humorous Snapchat that your viewers can snicker at.

21. Create your individual Snapchat stickers

One other nice choice is to create your individual Snapchat stickers. You should use these to duplicate an merchandise in your picture, however you too can save them to reuse later. This can be a nice concept for including merchandise into totally different pictures.

It’s extraordinarily fast and simple to create these stickers. Begin by taking a photograph with the Snapchat digital camera, then faucet the scissors icon in the best sidebar.

making snapchat sticker

Because it tells you on the display screen, you may make a sticker by outlining an object in your picture along with your finger. It’ll save in your individual stickers tab of the stickers dashboard—simply click on the sticky word icon, then faucet the scissors tab to see your do-it-yourself stickers.

Faucet the one you wish to add to a photograph and place it wherever you need on the picture, like so:

snapchat sticker example 2

It might take just a few tries to get it precisely the best way you need it to look, however this generally is a enjoyable addition to your snaps. If you wish to eliminate a sticker, merely maintain it whereas in your My Stickers library till a trash can seems within the high proper nook, then drag the sticker and drop it on the trash can.

Get extra out of your Snapchat advertising and marketing at present

To start with, Snapchat would possibly simply look like a strategy to briefly seize and share moments. Finally, nevertheless, you’ll begin to see every snap as a canvas.

Whether or not you are utilizing Snapchat to have interaction your clients or simply construct a following, the easiest way to be taught the ins and outs of the platform is to attract, add stickers, play with the textual content, and simply flex your inventive muscle mass.

Many attribute the genuine conduct you discover on Snapchat to its ephemerality—the truth that its content material is actually right here at present and gone tomorrow. However the different means Snapchat encourages authenticity is by providing you with the liberty to combine actuality and creativeness. 

Posting on Snapchat FAQ

What ought to I submit on Snapchat?

Snapchat Story usually has a theme. For instance, in case your theme is sustainability, you may present a behind the scenes of your eco-friendly manufacturing line. As a model proprietor, you too can submit private tales if they’re related to your model, like modeling totally different outfits out of your latest line, however in your private mirror at house.

What enjoyable issues are you able to do on Snapchat?

  1. Add music to tales 
  2. Observe Snap stats to enhance your advertising and marketing efforts
  3. Draw with emojis
  4. Create your individual stickers
  5. Use QR codes
  6. Create immersive experiences 
  7. Direct individuals again to your web site

What are some humorous issues to submit on a Snapchat Story?

  • Hilarious captions
  • Behind the scenes of staff
  • Humorous filters

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